Position is responsible for the setup of campaigns in the Salesforce Marketing Cloud to support the accurate execution of audience selection, journey building, and personalization. This role partners with the Service/Platform Owner for oversight of Clients Salesforce marketing technology platforms and complementary enabling tools. This role is critical in managing projects across a portfolio of technology solutions including Salesforce Marketing Cloud, marketing automation platform management, and marketing analytics.
This role works in partnership across the Marketing Experience team to understand strategy as it relates to the Salesforce Marketing Cloud ecosystem and other enabling functions. Key to the success of this role is understanding clients strategic goals and how we align everything we do to achieving those goals. The ideal candidate plays a key role in understanding and maintaining Salesforce and complementary digital platforms, focusing on the acceleration of sustainable growth, simplification of systems and processes, and elevating customer trust.
This role requires a desire to understand the ever-changing Salesforce marketing tools landscape and trends. Ideal candidates can handle changing priorities and be detail oriented, as well as thrive in an environment that acknowledges cultural differences and supports diversity and inclusion. We are seeking a candidate with a passion for learning about the Salesforce technology needs of our various teams, identifying gaps, and executing the best possible solutions.
The ideal candidate will be a seasoned Salesforce Administrator with deep experience in Salesforce Marketing Cloud, as they will interface with a variety of business partners, along with a tech team to ensure well managed execution of processes and deliverables. They will also closely work with legal and data privacy teams to ensure that marketing meets all healthcare and contractual standards. With an experienced background in Salesforce technology trends, our candidate is comfortable educating others on the latest technology, which helps make transitions to new platforms and tools smoother for all key stakeholders by speaking the language of business teams, marketers and hard-core technologists.

 ESSENTIAL RESPONSIBILITIES

·         Own the setup and execution of multi-channel communications through Salesforce Marketing Cloud. Build, test, deploy, and analyze journeys within Salesforce Marketing Cloud.

·         Understand and maintain Salesforce Marketing Cloud and complementary digital platforms, focusing on process improvement, journey simplification, and the overall customer experience.

·         Promote the adoption of Salesforce technology solutions by working with business teams to develop and deploy automations, journeys, and workflows in Salesforce Marketing Cloud. Ensures understanding of end-to-end marketing processes and supporting systems. Provide consultation on capabilities of Salesforce Marketing Cloud to marketing strategist and support team.

·         Act as the CRM Champion on the Enterprise CRM Task Force to promote continual improvement to our overall CRM Strategy.

·         Responsible for continuously mentoring campaign performance from the enterprise level, and down to the macro level of each business unit. Gathers insights and presents critical findings to internal MX strategy teams, P&L partners and leadership.

EXPERIENCE

 Required

·         7 years of Client Relationship Management Marketing Platforms including Salesforce Marketing Cloud

 Preferred

·         7 years of marketing campaign management

·         7 years of marketing operations

SKILLS

·         Extensive experience building journeys within Salesforce Marketing Cloud, with proven ability to pivot and improve processes based on data analysis

·         Ability to clearly identify, analyze, and resolve issues as they arise, especially within the Salesforce ecosystem

·         Understanding of enterprise marketing technology and how it integrates within the Salesforce ecosystem and external systems

·         Ability to leverage critical thinking skills to improve processes

·         Salesforce Marketing Cloud execution

·         Marketing Campaign management/execution

·         Excellent written, inter-personal, communication, and presentation skills

·         Highly motivated with exceptional organizational skills, including the ability to effectively and competently handle multiple projects simultaneously and the flexibility and ability to quickly adapt to changes in work objectives, promotions, and available technologies

·         Execution-focused and results-driven with a passion for maintaining well-managed, governed processes, yet also inquisitive and customer experience-oriented

·         Orientation towards continuous improvement and process simplification that results in improved quality and reduced cycle time

·         Ability to analyze, interpret and report on direct marketing campaign results

·         Knowledge in statistical modeling techniques and customer scoring

·         Knowledge in database discovery, planning, and design

 EDUCATION
Required

•  Bachelor’s degree in business, engineering, computer science or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.