Are you passionate about data science and its ability to shape the future of digital experiences? Do you thrive in a dynamic environment, solving complex problems and making a real-world impact? Texas Instruments (TI) is seeking a talented and innovative Data Scientist to join our Digital Experience Analytics team and help us revolutionize how we deliver personalized, data-driven customer journeys across TI.com and other digital platforms.
This is your chance to work at the intersection of data science, machine learning, and digital marketing to support critical sales and marketing initiatives. We’re looking for someone with a strong analytical mindset and a passion for deriving actionable insights from data to optimize customer experiences and drive business success.
What You'll Do:
As a Data Scientist on the Digital Experience team, you will leverage advanced data science techniques and cutting-edge tools to influence TI’s digital strategy. Your work will be pivotal in enhancing customer personalization and journey modeling, making an impact on TI’s digital presence and marketing efforts.
Lead Personalization and Journey Optimization: Design and implement advanced machine learning models to drive personalization and optimize customer journeys in a B2B business model.
Build Recommendation Systems: Work on developing key components of recommendation systems, helping predict the most relevant product and content recommendations for hundreds of thousands of users.
Analyze Big Data: Dive deep into large datasets to uncover insights, trends, and patterns that will directly influence marketing and sales strategies.
Segmentation & Clustering: Create predictive models to segment and cluster customer behaviors, working with marketing analysts to identify opportunities for targeted interventions.
Collaborate Across Teams: Partner with marketing, sales, and IT teams to translate business requirements into data science solutions that drive real business outcomes.
Optimize Digital Experiences: Work closely with Digital Experience & UX strategists to design and implement A/B tests, refining digital experiences and marketing campaigns for maximum impact.
Ensure Best Practices: Uphold data science best practices, maintaining proper documentation and version control of models.
What You Bring:
We’re looking for a problem solver with a strong data science foundation, a deep interest in customer behavior, and the ability to translate complex data into actionable insights that drive business results.
Minimum Qualifications:
Bachelor’s degree in Data Science, Computer Science, Statistics, Applied Mathematics, or a related field (or equivalent experience).
3+ years of hands-on experience in data science, machine learning, or a related role.
Proficiency in Python or R for data analysis and model development.
Strong expertise in statistical analysis, experimental design, and causal inference.
Experience deploying models in production environments and optimizing model performance over time.
Preferred Qualifications:
Master’s or PhD in Data Science, Computer Science, or related fields.
SQL proficiency and experience working with large datasets.
Familiarity with cloud-based platforms (Google Cloud AI, AWS SageMaker) and Unix-based systems.
Knowledge of emerging trends in data science, including Generative AI and its applications.
Experience with marketing automation systems (Salesforce, Marketo, HubSpot) and CRM platforms.
Familiarity with Customer Data Platforms (Tealium, Segment, ActionIQ) and web analytics tools (GA4, Adobe Analytics).
Expertise in data visualization tools (Tableau, Looker, Power BI).
NLP and text analytics experience.
Why Texas Instruments?
At Texas Instruments, we empower you to shape the future of electronics with the cutting-edge power of semiconductors. As a global leader in analog and embedded processing chips, we make everyday experiences—from healthcare to smart homes and connected cars—smarter and more efficient. And now, we’re empowering you to engineer your future with us.
Career Development: We believe in investing in our employees’ growth. You’ll have the resources, mentorship, and support you need to advance your career.
Inclusive Culture: We value diverse perspectives and backgrounds, fostering an environment where innovation thrives.
Comprehensive Benefits: Competitive pay, flexible work options, healthcare, 401(k) matching, and more. We care about your well-being, inside and outside of work.
Stability and Impact: Join a company that’s not only profitable but is also a key player in advancing technology and making the world more sustainable.
Ready to Make a Difference? ????????
If you're excited about using data to solve real business challenges and have a passion for personalization, predictive modeling, and digital transformation, then this role is for you. At Texas Instruments, you’ll have the opportunity to work on exciting projects that push the boundaries of technology and make a measurable impact on the way customers interact with TI.
Join us and help shape the future of digital experiences!
