At Shipt, we’re on a mission to transform retail through tech-driven solutions. We're looking for a Senior Marketing Data Analyst to join our dynamic marketing team and help drive impactful, data-driven decisions that optimize our channel investments and guide strategy. This is an exciting opportunity to partner across teams, including marketing leadership, data science, and vendor partners, to elevate Shipt’s marketing efforts and ensure that we are delivering the best possible customer experience.
You will play a critical role in cross-channel media performance analysis, attribution modeling, and data-driven decision-making. Your work will help influence the direction of marketing strategies and optimizations, making this role vital to the company’s overall success.
What You'll Do:
- Data-Driven Storytelling: Leverage large, complex datasets to provide actionable insights through clear and compelling visualizations and reports that drive marketing decisions.
- Cross-Channel Performance Analysis: Conduct comprehensive analysis across marketing channels, providing recommendations on where and how to optimize media investments for maximum impact.
- Collaboration with Key Stakeholders: Partner with Owned Media, Media, and Marketing Leadership to present performance insights, optimization strategies, and competitive market analysis.
- Vendor & Data Management: Manage vendor relationships and ensure accurate and timely sourcing of data, integrating media analytics tools and inputs from agency partners to support attribution models.
- Real-Time Analysis & Recommendations: Quickly assess and respond to market changes, competition, and business performance through real-time analysis that informs fast-turn optimization strategies.
- Reporting & Dashboards: Build and maintain dynamic dashboards that provide stakeholders with clear, up-to-date performance metrics and insights.
- Market Testing: Collaborate on testing opportunities to improve performance across tactics and channels. Stay ahead of the curve by using data to continuously refine marketing strategies.
What You'll Need to Be Successful:
Qualifications:
- Education: A Bachelor’s degree in Engineering, Mathematics, or a similar STEM field.
- Experience: 5+ years of experience in strategic analytics, ideally in a marketing analytics role.
- Data Proficiency: Extensive experience working with marketing data sources such as DMP, DSP, and ad server data.
- Analytics Tools: Expertise in Tableau, Google Analytics, or other digital analytics tools.
- Consultative Experience: Proven track record of working in a consulting or business advisory capacity, providing actionable insights to drive decision-making.
- Communication & Influence: Exceptional ability to translate complex data into clear insights that influence executive leadership and key stakeholders. Excellent attention to detail and executive presence are key.
- Retail Knowledge: Strong understanding of retail KPIs, market dynamics, and customer behavior.
- Self-Starter: Ability to work independently, prioritize tasks, and thrive in a fast-paced environment while managing multiple projects.
Preferred Skills:
- Technical Expertise: Familiarity with SQL, Python, or R for advanced analytics.
- Market Intelligence: Experience in using competitive intelligence and market trends to drive marketing insights.
- Adaptability: Comfortable with ambiguity and quickly learning new marketing technologies or tools.
Why Shipt?
- Flexibility: Work from anywhere with our hybrid work arrangement, allowing you to balance collaboration and innovation in a way that works for you.
- Growth & Learning: At Shipt, you’ll have the opportunity to learn from the best while contributing to the growth of a leading retail-tech company.
- Inclusive Culture: Join a diverse team that values belonging, growth, and collaboration. We believe that diverse teams make stronger decisions and deliver better results.
- Employee Benefits: From healthcare and dental plans to 401k, paid time off, and annual bonuses, Shipt takes care of its people.
- Competitive Pay: We offer a competitive salary, with a range of $92,036 - $184,071 depending on your location and experience. In major metro areas like San Francisco and New York, salaries range from $110,421 - $220,842.
About Shipt
Shipt connects customers to the things they want from the stores they love, helping retailers reach their customers with a personal touch. With a strong commitment to our employees, we foster a culture of growth, innovation, and community. From our foundation in Birmingham, Alabama, to expanding across over 5,000 cities in the U.S., we’re constantly striving to improve the experience for our customers, partners, and team members.
Shipt is an independently operated, wholly owned subsidiary of Target Corporation. As a diverse and inclusive employer, we are committed to creating a welcoming environment for everyone, regardless of race, gender, or background.
