Email Management Manage multiple email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
Social Media Management Copywriting, design, positioning: create content to adapt to each social network, taking and curating photos and videos for visual platforms.
Able to analyze data and provide actionable insight.
News junkie - keeping a pulse on the industry, effective monitoring, professional communications skills Customer Service Rep - voice of the company and able to communicate with different people on different platforms. Project manage - what should be posted, responded to, favorited or Liked. Coordinate with different departments to organize campaign launches, while pushing growth.
