Web Developer / Digital Marketing Specialist Loc:Saint Cloud, MN

100,000 - 200,000

Supporting the Marketing Communications Manager and key stakeholders, the Web Developer / Digital Marketing Specialist assists with the development, execution and analysis of the companys digital marketing strategy.

Primary responsibilities include:

Growing Microbiologics global brand awareness and affinity by applying and maintaining digital marketing technologies and strategies including an e-commerce website, marketing automation, email, blog, social media, SEO, webinars and videos to engage with target audiences.
Building upon Microbiologic's brand identity as the approachable experts in our industry by designing and developing creative marketing assets and collateral.
Measuring, analyzing and reporting on the effectiveness of digital marketing campaigns and activities to provide actionable insights that will help maximize ROI and inform future campaign strategies.

Specific responsibilities include:

Build, maintain and disseminate website and email content including product information, strategic promotions and campaigns, technical editorial and corporate communications using web content management software (NetSuite Suite Commerce Advanced) and marketing automation software (HubSpot).
Create and modify branded web landing pages and email templates consistent with Microbiologics brand standards (moderate HTML, CSS and JavaScript coding required).
Design branded marketing assets and collateral such as promotional literature, logos, product labels, illustrated instructions for use, visuals for sales and training presentations, ebooks, rich media online advertisements, infographics and videos using Adobe Creative Cloud graphic design and video editing software.
Identify and execute SEO opportunities to improve Microbiologics content search rankings (organic and PPC campaigns) for key terms and pages.
The ideal candidate for the Digital Marketing Specialist will have an Associates or Bachelors degree in Marketing Communications, Graphic Design or related field. We are looking for someone with two years of digital marketing or website maintenance experience and professional graphic design experience.

Specific skills required include:

Strong background in HTML 5, CSS3 and JavaScript.
Expertise in Adobe Creative Cloud software with an eye for great design.
Strong understanding of SEO best practices and Google Ad Words and Analytics.
Ability to analyze data/metrics, create reports and provide actionable insights.
Excellent written communication skills including creativity and grammatical accuracy.
Ability to brainstorm and strategize on assorted marketing campaigns.
Ability to work independently and alongside teams to meet challenging deadlines.
Strong organizational, time management and prioritization skills with the ability to manage multiple projects simultaneously.
Experience with Net Suite ERP, CRM and e-commerce software is a plus.