Translate clients business goals and marketing objectives into successful search engine optimization strategies
Lead technical site analysis, competitive analysis, and content strategy
Working knowledge of HTML, CSS and JavaScript for diagnosis, technical troubleshooting and some simple front end development
Plan site structure, oversee link outreach, and proofread copywriting
Develop ongoing client dashboards and reports that yield qualitative and quantitative trends
Establish and maintain project management processes to manage multiple SEO projects at once
Work with cross-functional departments to develop and track all details of SEO initiatives
Collaborate with paid search to feed SEO findings into broader online and offline media strategy
Manage senior analysts and help analysts grow into the next level of their career
Share new developments within the team and thereby enable superior service to our clients
Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback
Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles
Support and drive corporate culture initiatives
Education/Certifications:
Bachelors Degree or equivalent experience
Work Experience:
4+ years of digital marketing experience with an emphasis on SEO
QUALIFICATIONS:
Preferred or Required Skills:
Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred
Solid grasp of how search engines work as well as core SEO and SEM tenets
Basic knowledge of website design and development
Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe SiteCatalyst, Webtrends)Instead
Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
Ability to manage and prioritize multiple projects and tasks simultaneously
Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint, Project)
Bachelors Degree or equivalent experience
Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word
