The Product Marketing Manager will develop and execute comprehensive and strategic marketing plans for specific
Programs to achieve business growth objectives by achieving revenuecost goals and providing an exceptional
Experiential learning experience for thousands of young scholars from around the world
Reporting to the Senior Director Product Marketing the position utilizes
Campaign management tools creative collaboration and marketing strategy within a team of peers to achieve defined marketing revenue and budget targets for assigned programs
The ideal candidate will be passionate energetic analytical both a planner and a doer and always strives for excellence
Success in this position will require leadership creativity and coordination skills with a desire to execute marketing programs that drive revenue
Position Responsibilities
Develop and execute marketing strategy for assigned program offers including defining product offerings segmentation channel distribution types
Costrevenue analysis and product development
Specify market requirements for current and future products by conducting market research and supported by on going customer reviews
Budgeting responsibilities include determining initial marketing strategy updating budget projections forecasting results and meeting or exceeding revenue targets
Meet application and enrollment goals for assigned programs utilizing campaign management software for data selection and segmentation
Develop and implement a company wide go to market plan working with all departments to execute; example is the initial marketing timeline and manage the execution of multi channel offers
Product management to evaluate existing and untapped consumer needs within the existing and potential product portfolio
Present results and analysis for each program to SeniorExecutive ManagementResearch and analyze marketing data and results
Participate in brainstorming program offerings and segmentation test strategies for both direct marketing and digital effortsPosition
Qualifications Required
BA BS in Marketing or related fieldExperience with management of P&L statements and project management of marketing campaigns from start to finish
Marketing Channel exposure direct mail email print TV SEM display ads etcUnderstanding of campaign management
Software and reporting tools
Strong analytical capacity with experience presenting and communicating findings to a variety of stakeholders including
The executive teamGoal oriented self motivated creative flexible and adaptable to new situations
Demonstrated strong ability to balance strategy with day to day execution and implementation
