SEO Specialist LOC:Los Angeles, CA, US
100,000 - 200,000
Job Description:
- Provide regular SEO analysis and recommendations for website content and on-site optimization.
- (50%) Monitor Google Analytics, Google Search Console, and other tools daily to identify potential SEO issues.
- Conduct ongoing website assessments and implement best practices across web, mobile, and social.
- Work with developers to ensure technical SEO best practices are adhered to when developing FF.com.
- Work collaboratively with the content development team to ensure that on-page content maximizes potential SEO benefits.
- Help develop content campaigns based on strategically relevant keywords and topics.
- Provide detailed SEO performance reports in conjunction with the Analytics team, related to traffic, keyword ranking, and KPIs.
- Analyze FF's overall digital presence and provide off-site recommendations to further enhance visibility across the web.
- (30%) Generate valuable SEO insights for web and social stakeholders to guide content strategies and execution.
- Develop quality link-building strategies, link architecture and ensure the crawlability of FF.com.
- Coordinate off-page SEO activities including social media and press outreach.
- Conduct regular competitive analysis among industry competitors to identify content opportunities.
- Bring technology and digital ideas to integrate with marketing campaigns.
- (10%) o Identify ways to drive FF.com site traffic and move users through the web journey as easily as possible to convert to handraisers and leads.
- Work with the sales team to continually optimize lower funnel activities on FF.com.
- Work closely with the SEM team to dominate SERPs, and identify ways improve quality scores to lower CPCs.
- Help establish SEO processes for the digital marketing and content development teams.
- Identify new technologies and digital trends and incorporate them into FF\'s strategy as appropriate.
- (10%) o Stay up to date current on the latest search engine updates and develop strategies based on new opportunities and industry changes.
- Actively seek industry news in the areas of social, digital, web, automotive, and technology.
- 3-5 years relevant experience.
- Experience using analytics tools, such as Google Analytics and Bright Edge.
- Understanding of basic web development technologies, HTML, and CSS.
- Familiar with multiple keyword research, reporting, and link building.
- Can clearly explain to SEO novices why certain search results appear for various keywords.
- Knowledge of local SEO, mobile SEO, and social media optimization (SMO) best practices.
- Innovative thinker with the ability to quickly confront challenges, identify improvement opportunities, and find the solution.
- Excellent research, writing, and presentation skills with a sharp attention to detail.
- Thrives in cross-functional, multi-disciplinary team structures.
- Expertise with Excel, Word, and PowerPoint.
- Bachelor's degree in a relevant field.A driven, enthusiastic team player motivated to take initiative and think creatively.
- Experience in automotive and technology industries.
- Experience with e-commerce, retail strategies, and local SEO.
- Experience with international SEO.
- Comfortable giving executive presentations and recommendations in front of large groups.
- Master\'s degree.
- Stock options for every employee (we are all shareholders)
- Healthcare, dental, and vision benefits (free for you and discounted for your family)
- 401k options (save for your future)Engineering orientation and on boarding program (learn, work, and grow)
- Free daily catered lunches and food trucks onsite (eat well on our dime)
- Healthy snacks and beverages 24/7 (satisfy your afternoon hunger pangs)
- 15 days of annual paid time off, 10 days of paid holidays, and 8 days off between Christmas and New Year's Day (live those weeks on your terms)
- Maternity & paternity leave (be a present parent)
- Relocation assistance/reimbursement (we\'ll help you start your new life)
- Free parking & carpool reimbursement (save the environment and your wallet)
- Casual dress code & relaxed work environment (your work will speak for itself)
- Frequent social events, happy hours, and team parties (meet your new best friends)
- Soul of community outreach team (global change starts locally)