Search Engine Marketing (SEO/SEM) Specialist LOC:Burlington, Massachusetts

100,000 - 200,000

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with editorial and marketing teams to drive SEO in content creation and content programming and to ensure SEO best practices are properly implemented
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Setup and manage Google Adwords Search, Display, Remarketing campaigns, along with other paid Search and Remarketing platforms including Bing to generate conversions and improved ROI.
Experience with Google Adwords and Remarketing is required.
Experience working with Wordpress, and other CMS systems, such as Kentico, is required
Performing SEO updates include optimizing title tags, meta-tags, creating uploading and submitting sitemaps, adding or editing alt tags, editing file names and editing URLs, etc

Requirements

Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, SEMRush, WebTrends) and with bid management tools
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
Design experience in ad creation is desirable
Excellent written and verbal communication skills
BS degree in a quantitative field
5+ Years of marketing experience in a B2B technology company.