• Prospect for new advertisers and research new client categories.
  
• Establish and maintain excellent, mutually beneficial working relationships with local advertisers.
  
• Package, present and sell KFDA and KEYU digital products to meet sales goals.
  
• Be knowledgeable, in the sense of capabilities and limitations, about all aspects of on-line marketing and sales, including display advertising, video, sponsorships, verticals, SEO, SEM, SMS, reputation management, email and mobile marketing.
  
• Develop an understanding of customer\'s digital business needs, trends and patterns.
  
• Effectively articulate the value of a variety of digital products to customers.
  
• Provide excellent customer service to clients, including high availability and responsiveness to inquiries and support requests.
  
• Consistently achieve high activity levels in new business development to grow market share.
  
• Work precisely and cooperatively with ad ops staff and business staff to ensure timely, accurate sales order entry; insertion order entry; campaign creative production; campaign monitoring and optimization; and billing reconciliation.
  
• Work with Account Executives in new account prospecting, digital campaign strategies and presentations, execution and reporting of digital advertising campaigns.
  
• Report routinely to the DSM on all pertinent market intelligence, as well as account and pipeline status reports.
  

Position Requirements:

• The Digital Sales Specialist should have the following, or comparable, skills, abilities and experience:
  
• Experience in communicating audience based marketing solutions.
  
• Strategies to work through objections/concerns related to cost, budgets and selling strategies.
  
• Assessment of problems and development of solutions.
  
• Understand digital products as they relate to customers, prospects and key trends.
  
• Demonstrated ability to grow and maintain market share.
  
• Proficiency in face-to-face sales calling, including up-selling, appointment and cold calling.
  
• Excellent written and oral communication skills.
  
• Ability to drive initiatives for change.
  
• Competitive personality and transactional sales skills a must.
  
• Ability to identify customer needs and effectively match to solutions.
  
• A broad working knowledge of the fundamentals and emerging trends of interactive media sales, advertising, and marketing solutions for local businesses.
  
• Excellent organizational, communication and presentation skills; and being a disciplined self-starter are all necessary to be effective in this role.
  
• Strong working knowledge of Microsoft Word, Power-Point, Excel and the internet is essential.