Support the overall digital strategy and manage the multi-channel marketing execution.
Partner and work with marketing, IT, agencies and 3rd party vendors and other teams to establish coordination of unbranded and branded message, touchpoints and frequency across customer-facing digital channels.
Comprehensive understanding of legal and regulatory issues impacting product marketing in pharmaceutical marketing.
Present and bring digital projects through legal and regulatory F2F review meetings and work within the online review system.
As part of the digital team, develop and execute the TX-004HR digital marketing plan, based on the optimization of digital channels aligned to customer insights.
Partner with TX-004HR brand team to optimize go-to-market approaches through effective use of digital, including both traditional digital marketing and shaping new digitally-enabled products and services.
Address brand and customer needs through compelling digital strategies and solutions, including rationale, recommended approach, and tactical execution requirements.
Be accountable for performance of TX-004HR digital programs, and report performance of all digital marketing campaigns and demand generation programs to measure success.
Partner and guide TX-004HR brand marketers in evaluating/selecting digital marketing activities and budget for brands, and in identifying approaches for execution that best align with brand objectives.
Maintain digital subject matter expertise rooted in best practices while demonstrating new, innovative thinking.
Work with the Director, Digital Marketing and Vice President of Marketing to establish appropriate digital unbranded VVA and branded TX-004HR budgets.
Ability to effectively work under tight deadlines and manage projects independently.Other Duties
Qualifications
Digital pharmaceutical marketing experience required.
At least 5 years of digital marketing experience.
Up to 3 years or more of pharmaceutical or life science industry experience required.
Strong understanding of integrated marketing and the role digital plays in the marketing mix.
Pharmaceutical launch experience - womenâ??s health experience preferred.
Exceptional customer insight skills and the ability to translate those insights into business ideas.
Ability to generate strong social media presence through thoughtful campaigns.
Experience with web measurement/analytics a plus.
A passion for understanding the customer mindset and staying abreast of the latest media and digital trends.
Exceptional writing, verbal, communication/presentation, and influence skills.
Proven ability to drive projects to successful completion - on time and within budget.
Ability to multitask, adapt to changing priorities, and meet compressed timelines.
