Role:Marketing Manager, Digital/Social

Location:Bend, OR

Job description

• The Marketing Manager, Digital/Social is responsible for creating extraordinary online experiences for our customers and promoting the brewery through engaging and relevant communication.
• Manage all online marketing including social media and web site.
  

Position Responsibilities:

• Responsible for crafting and institutionalizing communication and social media strategies, ensuring alignment with overall Marketing department goals as well as corporate strategic objectives.
  
• Lead the hiring, training, and performance management of assigned staff.
  
• Responsible for creating extraordinary online experiences for our customers and promoting the brewery through engaging and relevant communication.
• Define social /digital team goals and regularly track progress.
  
• Establish and maintain annual content strategy and calendar, planning around priority marketing initiatives and filling gaps where needed.
  
• Communicate and collaborate with peers to ensure voice consistency across marketing disciplines. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  
• Monitor social trends and platforms, and evaluate emerging technologies.
  
• Lead team in content creation, curation, scheduling of posts on Twitter, Facebook, Instagram, Google+, Pinterest, Tumblr. Engage with fan comments on appropriate platforms
• Responsible for ongoing digital and social analytics.
• Ability to use learnings to optimize efforts (targeting, content, etc.).
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.
  
• Identify trends and insights, and optimize spend and performance based on the insights.
  
• Responsible for social listening - monitor conversations and share learnings with marketing team.
  
• Complete oversight of DeschutesBrewery.com.
• Maintain & update all aspects of the web site regularly. Lead SEO consultant to optimize site.
  
• Responsible for Blog and Newsletter. Establish strategic role for blog and newsletter in overall communications
  
• Collaborate with agencies and other vendor partners.
  

Position Requirements:

• A bachelors degree in Marketing, Communications, Public Relations or other related field.
  
• 5+ years experience in a similar role.
  
• Proven ability to work effectively across departments, manage budgets, and create annual strategic plans.
  
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  
• Solid knowledge of website analytics tools (e.g., Google Analytics, Simply Measured, Omniture, WebTrends).
  
• Working knowledge of ad serving tools (e.g., DART, Atlas).
  
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
  
• Strong analytical skills and data-driven thinking.
  
• Up-to-date with the latest trends and best practices in online marketing and measurement.
  
• Strong leadership skills with proven ability to lead and inspire a team.
  
• Should be exceptionally organized and capable of balancing multiple priorities at once.
  
• Must have excellent communication (verbal and written), presentation, and relationship building skills.
  
• Intermediate to advanced computer skills, specifically working with Microsoft Office Suite.
  
• Must possess a strategic marketing mindset.