Marketing Manager, Digital/Social Location:Bend, OR
100,000 - 200,000
Job Description:
Role:Marketing Manager, Digital/Social
Location:Bend, OR
Job description
The Marketing Manager, Digital/Social is responsible for creating extraordinary online experiences for our customers and promoting the brewery through engaging and relevant communication.
Manage all online marketing including social media and web site.
Position Responsibilities:
Responsible for crafting and institutionalizing communication and social media strategies, ensuring alignment with overall Marketing department goals as well as corporate strategic objectives.
Lead the hiring, training, and performance management of assigned staff.
Responsible for creating extraordinary online experiences for our customers and promoting the brewery through engaging and relevant communication.
Define social /digital team goals and regularly track progress.
Establish and maintain annual content strategy and calendar, planning around priority marketing initiatives and filling gaps where needed.
Communicate and collaborate with peers to ensure voice consistency across marketing disciplines. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Monitor social trends and platforms, and evaluate emerging technologies.
Lead team in content creation, curation, scheduling of posts on Twitter, Facebook, Instagram, Google+, Pinterest, Tumblr. Engage with fan comments on appropriate platforms
Responsible for ongoing digital and social analytics.
Ability to use learnings to optimize efforts (targeting, content, etc.).
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.
Identify trends and insights, and optimize spend and performance based on the insights.
Responsible for social listening - monitor conversations and share learnings with marketing team.
Complete oversight of DeschutesBrewery.com.
Maintain & update all aspects of the web site regularly. Lead SEO consultant to optimize site.
Responsible for Blog and Newsletter. Establish strategic role for blog and newsletter in overall communications
Collaborate with agencies and other vendor partners.
Position Requirements:
A bachelors degree in Marketing, Communications, Public Relations or other related field.
5+ years experience in a similar role.
Proven ability to work effectively across departments, manage budgets, and create annual strategic plans.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics, Simply Measured, Omniture, WebTrends).
Working knowledge of ad serving tools (e.g., DART, Atlas).
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Strong leadership skills with proven ability to lead and inspire a team.
Should be exceptionally organized and capable of balancing multiple priorities at once.
Must have excellent communication (verbal and written), presentation, and relationship building skills.
Intermediate to advanced computer skills, specifically working with Microsoft Office Suite.
