Responsibilities

• Tactically execute digital marketing strategies across all assigned channels.
  
• Ensure consistent, cohesive messaging and targeting.
  
• Manage marketing spend by channel and in aggregate to optimal levels.
  
• Identify new opportunities to drive traffic, brand value and revenue through digital means.
  
• Provide regular and ad-hoc reporting and analysis as needed to management.
  
• In addition to the responsibilities listed above, this role will perform the following tasks specific to individual channels:
  
• Paid Search: keyword research, ad creation, bid management, and trademark infringement monitoring.
  

Affiliate: Recruiting and building relationships with affiliates, monitoring affiliate behavior and performance, approving or denying new affiliate requests.

Display Adverting: Ad creation, bid management, audience selection

Marketplace: Optimize listings, create promotions, police third party listings.

• Additional channels as they launch or are assigned

• BA/BS degree in Merchandising, Marketing, Business or equivalent work experience.
  
• Prior eCommerce or marketing Experience preferred.
  
• Exceptional analytical and problem solving skills; Intermediate mathematical skills able to calculate discounts, percentages, etc.
  
• Proficient knowledge of MS Outlook, Excel, and Word ? advanced Excel skills preferred
  
• Able to work independently and be self-motivated while still fostering strong interdepartmental cooperation
  
• Strong organizational skills, including time management, prioritization, ability to adapt to changing business needs and still hit deadlines.
  
• Exceptional accuracy and detail-focus.
  
• Strong business acumen