Digital/eCommerce Marketing Manager Loc:Rockville, MD

100,000 - 200,000

Job description

Responsibilities:

Execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams such as IT, R&D to create and optimize online user experience
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

Proven 3-5 years of working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Solid knowledge of website analytics tools (e.g., Google Analytics, Moz, Net suite)
Strong analytical skills and data-driven thinking. Some statistics and modeling background is preferred.
Hands-on experience with marketing analytics is strongly preferred
Basic knowledge of HTML, SQL and CSS is preferred
Life science industry experience is preferred, but not required