Salesforce & Marketing Analyst Loc:Toronto, Canada
100,000 - 200,000
Job Description:
- Manage technical aspects of key marketing systems (Pardot & Salesforce) and the lead management processes across those systems.
- Maintain data integrity and cleansing new data.
- Maintain a clean contact database between Pardot and Salesforce.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management.
- Create and maintain metrics reports on marketing and sales activities that detail their effectiveness and business impact.
- Develop appropriate Salesforce reports and dashboards.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Qualifications:
- 2+ years of hands on Salesforce Administration experience (preference will be given to candidates who have their Salesforce Administrator certification).
- Experience in email marketing (preference will be given to candidates who have Pardot experience, or have their Pardot Consultant certification).
- Strong knowledge of web analytics tools & Microsoft Excel.
- Strong attention to detail.
- The ideal candidate is someone who is a strong problem solver and someone who shows initiative.