Essential Responsibilities

• Lead segmentation, journeys, and touchpoint strategies designed to drive user engagement and long-term relationships
  
• Work in concert with Audience Acquisition Manager to convert top of funnel leads into Registered Users and Subscribers
  
• Merchandise and promote online store for maximum sales potential
  
• Offer development
  
• Rigorous testing of offers and messaging to achieve business goals
  
• Manage creation and implementation of effective digital marketing campaigns
  
• Develop content/creative strategy and campaign creative briefs
  
• Manage development of creative assets
  
• Planning and implementation of targeted media plans focused onsite, email and social
  
• Performance reporting
  
• Develop performance dashboard that ladders up to Marketing Objectives including implications for future projects
  
• Input into the development overall Corporate Data Strategy
  
• Contribute to overall Digital Marketing strategy development
  
• Manage dedicated Coordinator
  
• Oversee any contractors, agencies or other third party vendor relationships brought in to work on projects related to the lines of business associated with this position
  

Essential Skills

• Interest in entertainment industry; desire to work in a highly creative environment
  
• Entrepreneurial spirit with a passion for driving performance and growth
  
• Demonstrated subject matter expertise in email marketing and retention
  
• Demonstrated experience in developing and managing customer churn
  
• Strong copywriting and editing skills, ability to convey benefits of offer in a clear, compelling manner
  
• A/B offer and message testing experience
  
• Experience writing query strings for non â?? relational databases a plus
  
• Self-starter, self-directed, ability to work independently and achieve objectives within expected time lines.
  
• Ability to work within a dynamic environment across multiple concurrent projects
  
• Excellent verbal and written business communication skills; communicates proactively, clearly and concisely.
  
• Persuasive presentation skills; ability to effectively translate and articulate data into actionable insights
  
• Demonstrated ability to work effectively across different functions and areas and with all levels of employees and management.
  

Minimum Qualifications

• Bachelor's degree in Journalism, Marketing, Digital Media or a related field
  
• 7+ years relevant business experience
  
• Proven track record of continuous improvement around customer growth and retention
  
• Strong email/marketing automation skillset (Direct experience with Silverpop platform a plus)
  
• Proficient in Word, Power Point, Excel, Outlook, basic HTML and Photoshop skills