Digital Marketing Consultant Loc:Harrisburg, PA

100,000 - 200,000

Responsibilities:

Implement and direct digital marketing campaigns including SEO, SEM, Display, Video, Social and other types of digital media.
Work with clients to plan new websites via requirements gathering and information architecture planning.
Manage and optimize paid digital media campaigns to maximize conversion and ROI.
Develop SEO strategies and implement SEO tactics for clients, including local SEO and link building.
Analyze website and campaign performance and ROI using Google Analytics, as well as other software.
Present analysis, insights and recommendations to clients using MS Excel, MS Word and PowerPoint.
Ability to think through, communicate and implement advanced website and campaign tracking solutions.
Work with clients to develop KPIs for their websites, search, email, social and paid media.
Develop, write and present client proposals for digital marketing programs.
Collaborate with key internal stakeholders to manage client campaigns.
Monitor emerging industry trends to stay up-to-date on evolving digital marketing techniques, tools and opportunities.

Qualifications:

Bachelor??s degree in Business, Marketing, Communications or quantitative discipline.
3-5 years?? working experience in digital marketing strategy, website planning and campaign management.
Proven hands-on experience and expertise with SEO, SEM, display advertising and social media marketing (Certification in Google AdWords is a strong plus).
A depth of knowledge in online tracking and measurement best practices, including site, campaign, social and SEM performance measurement.
Advanced level of experience using Google Analytics (Google Analytics Certification is a strong plus).
Advanced level of experience in Microsoft Excel (creating formulas, pivot tables), PowerPoint and Word.
Strong verbal and written communications skills.
Strong quantitative, analytical and problem-solving skills.
Self-directed, proactive and a strong attention to detail.