Digital Marketing Manager Location:Baltimore, MD
100,000 - 200,000
Job Description:
Job Description
Job Title: Digital Marketing Manager
Directly Reports To: Region President
Matrix Reporting To: Director of Digital Marketing
SUMMARY:
Job Title: Digital Marketing Manager
Directly Reports To: Region President
Matrix Reporting To: Director of Digital Marketing
SUMMARY:
- The Digital Marketing Manager will be responsible for building and implementing a digital and branch marketing plan within our Maryland, Virginia, and District of Columbia market.
- The Manager will get to know the customer base and will need to understand their personas and customer journeys.
- Work closely with branch management to understand their needs and to champion a merchandising strategy for the brick and mortar locations.
- Work with suppliers and purchasing to secure co-op funds, promotional pricing and inventory.
- Build and execute a coordinated calendar of campaigns, events, offers and messaging to support the marketing plan.
- They will have a suite of tools to utilize and a team of freelancers to assist them with production.
- Manage KPIs across marketing channels ensuring exceptional return on investment.
- Utilize marketing channels, including email, social, paid search, local, SEO, print, radio, TV and PR.
- Promote products, processes, differentiators and value added services.
- Develop customer segments and target campaigns to these groups.
- Guide freelancers in the development of creative assets.
- Plan and attend company, customer and supplier events.
- Manage a marketing budget and take responsibility for the collection and allocation of supplier co-op funds.
- Develop and manage lead generation programs.
- Manage and maintain website content.
- Minimum two years of digital marketing and advertising campaign development experience required.