Role:Marketing Specialist, CRM Content Marketing Operations

Location:St. Louis, MO

Summary Of Responsibilities

• This position is responsible for creating and maintaining marketing content for Encompass CRM customers.
• The ideal candidate will possess superior writing skills and knowledge of the financial services industry in order to help develop and distribute marketing that drives customer leads, engagement and retention.
  
• This position reports to the Director, CRM Content Marketing Operations and will work collaboratively across the organization to ensure the marketing assets meet the needs of our clients.
• This position requires an in-depth understanding of the marketing and advertising industry, as well as the ability to operationalize the creation and delivery of custom and off-the-shelf marketing assets.
  

Primary Responsibilities & Objectives

• Work with the marketing team to manage the content library, including writing, editing and deploying material.
  
• Outline, research and compose a variety of engaging content, including website content, blogs, infographics, webinars, videos, articles, sell sheets and white papers
  
• Maintain a consistent editorial style and voice that reflects the brand vision.
  
• Edit and proofread all marketing content. Ensure that material is clear and consistent, complete and credible, and that content is well written.
  
• Partner with internal teams to develop and manage an editorial calendar of forward-thinking content
  
• Generate persuasive concepts and content for inbound and outbound marketing efforts
  
• Collaborating with clients to develop custom marketing materials to best meet their needs
  
• Work with production manager to prepare cost estimates and formulate project plans that meet the customerâ??s needs and adhere to the companyâ??s internal requirements.
  
• Project manage custom projects to ensure they are delivered on time and within budget
  
• Maintain a thorough understanding of the mortgage banking industry, including business models, legislative issues, home buying trends and industry hot topics sufficient to drive content creation that is current and relevant.
  
• Through consultation with compliance resources, ensures that all marketing content is compliant with applicable federal laws and regulations, i.e., UDAAP, ECOA, etc.
  

Qualifications, Skills And Education

• Bachelor??s Degree in Marketing, Journalism, or related communications field.
  
• 4 years of experience in content creation. Proven success developing content for a varied audience from millennials to seniors
  
• Experience in the mortgage lending/financial services industry
  
• Experience developing a variety of content (e.g. editorial content, infographics, webinars, videos)
  
• Exceptional writing, proofreading and editing skills
  
• Familiarity with AP Style Guidelines
  
• Demonstrated ability to communicate effectively with multiple levels of the firm
  
• Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines
  

Strong Microsoft Office skills

• Familiarity with WordPress, HTML, CSS
  
• Strong knowledge of content marketing principles (including SEO), social media and digital marketing strategies, best practices, and analysis
  
• Self-starter, motivated, confident and has ability to work independently as well as in a team environment
  
• Results-oriented with high expectations for quality, accuracy, attention to detail and overall excellence.
  
• Willing to learn and maintain an advanced knowledge of the CRM product.
  
• Knowledge of Adobe products, HTML and web analytics tools a plus.
  
• Is an Equal Opportunity/ Affirmative Action Employer. Minorities, Females, Disabled and Veterans are encouraged to apply.
  
• We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.