Duties & Responsibilities

• Manage the setup and execution of A/B/multivariate tests and personalization.
  
• Program promotional site content, leveraging html and our internal CMS to deliver the desired experience.
  
• Translate marketing and website merchandising goals into stories and actionable tests and tasks.
  
• Execute price changes, sales and promotions including images & navigation.
  
• Participate in brainstorming and idea creation for testing, personalization, and optimizing our site.
  
• Partner with the E-commerce team to develop special shop concepts, page layouts/templates, and navigation to support category directives and strategies.
  
• Create standard, recurring reports to communicate the results of tests.
  
• Create reports and recommendations for online campaigns to achieve strategic and operational business goals.
  
• Scrutinize all site enhancements to ensure page speed and site performance are protected.
  
• Revise schedule per work request specifications and established priorities.
  
• Conduct patterning to document current feature standards, trends and shifts in common user behavior.
  
• Proactively resolve problems and roadblocks to keep work flow on schedule and escalate higher level conflicts to manager for resolution.
  
• Partner with Marketing, E-Commerce, Merchandising, Development and IT teams to establish and maintain seamless communication, adhere to approved workflow and procedures, and ensure timely and cost-effective execution of site features and functionality.
  

Qualifications

• 3-5 years of experience in a directly related position in digital marketing / web analytics, preferably in the retail or fashion industry
  
• Knowledge of and experience with A/B testing, multivariate testing and related techniques
  
• Experience with personalization tools such as Maxymizer, Monetate, or similar tools
  
• Experience with Web Analytics packages; Coremetrics, Google Analytics, or other analytics packages
  
• Experience in website content management including image mapping and HTML (experience with Endeca and Promotions/Cart management a plus)
  
• Ability to support the translation of marketing strategies into compelling stories, easy to use experiences, and engaging promotions and features
  
• Ability to interface seamlessly with the Development and IT teams
  
• Bachelors degree
  
• Other Skills/Abilities