• Develop and execute digital marketing strategies to improve awareness and engagement and generate leads for products.
• Manage Google Ad Words and other direct marketing/PPC and re marketing campaigns.
• Day-to-day management and execution of social media presence (including Twitter, Facebook, LinkedIn, Corporate blog, YouTube and newly emerging platforms).
• Maintain and develop PPC landing pages. Integrate social media campaigns within all related marketing communications.
• Using analytics tools, effectively monitor, track and report results and sales. Monitor and report trends in social media and online marketing.
• Occassional trade show travel and other administrative duties.
• Assist with the development of case study and product videos. Coordinate photo shoots for new products
  
• The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.
  

POSITION QUALIFICATIONS:

• Bachelor??s Degree in Communications, Journalism, Marketing or related field 2-3+ years of professional digital marketing experience
• Proven track record developing and monitoring digital marketing campaigns within various online networks Solid grasp of PPC and other marketing channels
• Social Media savvy with demonstrated history of conducting campaigns, growing fan base and engaging customers through Facebook, Twitter, etc.
• Demonstrated ability to organize, prioritize and multi-task Creative problem solving and decision-making skills
• Excellent analytical skills Effective oral, written and interpersonal communication skills.

• Prior blogging or writing experience preferably for a business to business organization in the technology sector
• Early adopter of emerging technology, deep participation in social media channels
• Experience distributing video across social media networks.
• Knowledge of HTML and other rich media technologies a plus.
• Experience with marketing automation and CRM software Basic abilities in Photo Shop for resizing images, etc.
• Experience with Magen to eCommerce platform a plus.