Job Description

• Is a well-established leading manufacturer of medical textile products for the prosthetic, orthotic, diabetic and medical compression industries.
• Has an opening in our Kansas City facility for a full-time Digital Marketing Specialist.
  
• The Digital Marketing Specialist is responsible for the development and execution of marketing communications and digital content that support the objectives of the brands.
• This includes web content, search engine marketing (SEM), search engine optimization (SEO), and account management of Amazon and other marketplaces.
• This position reports to the EVP Marketing and will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey.
  

Duties/Responsibilities

• Develop and execute plans to achieve marketplace sales targets
  
• Create and maintain product listings on Amazon and other marketplaces
  
• Manage and maintain product pricing and marketing strategy across all marketplaces
  
• Manage inventory for marketplaces including product fulfilled by company and by Amazon
  
• Provide forecasting recommendations to assist in production planning
  
• Propose and help implement marketing programs and promotional campaigns on marketplaces
  
• Monitor, identify, and develop strategies to effectively compete with category sellers and brands on marketplaces
  
• Manage PPC advertising campaigns within approved budget
  
• Review new technologies to keep the company at the forefront of developments in digital marketing
  
• Attend IRCE, Prosper or other industry conferences/tradeshows
  
• Other duties and projects as assigned
  

Qualification Requirements

• Bachelor of Science in Marketing, Business or related field or equivalent experience
  
• Minimum 2 years of experience in a similar digital marketing role
  
• Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
  
• Demonstrated experience defining and adjusting digital marketing plans and/or strategies based on analytic results
  
• Proficiency in Google Analytics required
  
• Proficiency in Microsoft Office suite required