Job Responsibilities

• Create and execute Digital Marketing Media Plan and budget
  
• Management of brand and vanity websites, imagery and various distribution channels to maximize digital presence
  
• Develop and maintain both SEO strategy and Paid Search strategy
  
• Coordinate package creation and promotions through various online channels
  
• Create and manage link building strategies in specific markets for entire portfolio to increase SEO efforts, new guest acquisition and conversions
  
• Proactively seek out new online revenue channels as well as further develop existing web presence on various digital platforms
  
• Implement social media program that drives conversions to maximize organic growth and brand loyalty for corporate sites and its properties
  
• Manage social media channels and maintain reputation management
  
• Manage all hotel & local area photography, photoshoot coordination and digital asset distribution
  
• Proactively seek out new marketing channels to create brand awareness, increase conversions and maximize revenues
  
• Leverage all hotel brand resources including but not limited to promotions, digital marketing campaigns, PPC marketing, site optimization
  
• Manage photo images on social media and all websites per brand requirements as directed
  
• Run monthly analytic reports on multiple channels, analyze reports and create a target strategy
  
• Proof read all digital marketing creative
  
• Periodic property visits for market analysis, website audits and onsite support
  
• Attend meetings and training with hotels, vendors, brand eCommerce representatives, corporate office, area CVBâ??s and other organizations as assigned
  
• Support Corporate Office on additional projects on an as needed basis
  

Qualifications

• 2+ years relevant experience of proven marketing, digital and social media and eCommerce
  
• College degree in Marketing or Communications preferred
  
• Experience within Hotel or Hospitality industry preferred
  
• Detail-oriented with exceptional organizational and time management skills
  
• Multi tasker with the ability to prioritize multiple projects
  
• Easily adjusts to different projects within short period of time
  
• Ability to be flexible and meet deadlines
  
• Proactively seek out additional projects
  
• Excellent communication skills
  
• Proficient in Microsoft Office specifically Word, Excel, Power Point
  
• Experience with Illustrator, Acrobat and Photoshop preferred
  

Additional Information

• Offers a comprehensive rewards and compensation package for eligible associates that includes:
  
• Opportunities for advancement and career growth
  
• Warm and supportive work environment