Web (Digital / email) Marketing Specialist Loc:San Antonio, TX
100,000 - 200,000
Job Description:
Role:Web Marketing Specialist Location:San Antonio, TX
Responsibilities:
· Develop content for email marketing and campaigns and work with various departments to produce and execute them
· Work closely with Sales members to develop marketing campaigns and activity plans deploying a complete approach to each campaign
· Maintain lists of sales contacts
· Deliver regular reports of campaign results, including web analysis.
· Using data to inform new campaigns and the evaluation of existing campaigns.
· Runs data queries and validates data within the client database
Qualifications:
· Bachelorâ??s degree
· Digital marketing knowledge
· Experience with marketing / email product such as Constant Contact
· Experience with Adobe products such as Photoshop.
· Intermediate knowledge of using SQL for the purpose of data analysis and reporting
· Proficient in marketing automation tools
· Strong knowledge of email marketing best practices, including email deliverability, techniques for improving deliverability, spam filters, Sender ID authentication, black lists, etc.
· Advanced knowledge of Microsoft Excel to include v-lookups and nested IF conditional statements
· Detail oriented with strong research and analytical skills
· Ability to work in fast paced and handle several projects simultaneously
· Excellent communicator and the ability to work with senior stakeholders