Sr Analyst, Digital Analytics Loc:Torrance, CA,
Torrance, CA
100,000 - 200,000
Job Description:
Role:Sr Analyst, Digital Analytics
Location:Torrance, CA,
- As a Digital Analytics Senior Analyst, you work with cross-functional digital teams to understand their needs, and provide them with data-powered insights that reveal truths about consumer behavior, and ultimately can be used to improve the website.
- You will be an operational partner with the Account, Content and Platform teams to drive data-related projects forward.
- Success in this position is measured by the ability to produce sound, sophisticated quantitative analysis, and to distill that analysis into a coherent story that arms the client and the agency to make smarter decisions.
- In addition, a successful senior analyst thinks strategically about how to scale and improve the work that you and the team do.
- 3-4 years of experience in digital analytics at a Fortune 500 company, digital agency, or internet company.
- Must HaveBachelors degree in a quantitative field.
- Solid knowledge of statistics, high comfort level with quantitative analysis.
- Proficiency with Adobe Analytics suite, tag management solutions like Ensighten, and other site analytics packages.
- Strong understanding of online consumer behavior and digital marketing concepts.
- Ability to troubleshoot website and mobile app tagging using debugger tools.
- A deep love and knowledge of Excel including the ability to perform advanced analysis, build complex formulas and lookups, and produce automated reports and dashboards.
- Experience building rich, persuasive presentations in PowerPoint including custom data visualizations.
- Ability to translate complicated analyses into plain language for non-analytical audiences, both in speaking and writing.
- Ability to scope analytical projects and bring them to actionable conclusions by collaborating with various internal stakeholders.
- A self-starter who can communicate effectively at all levels as well as work independently.
- Able to perform in fast-paced situations with high attention to detail.
- Nice To HaveExperience with research tools and methodologies such as voice of customer surveys, heatmaps, usability studies and focus groups.
- Expertise in experiment design, multivariate and A/B testing.
- Experience with DMPs, Tableau, MicroStrategy, Business Objects, or Domo.
- Use web analytics tools to pull raw data, and perform quantitative analysis that brings actionable insights to internal and external stakeholders.
- Build dashboards, ad-hoc reports, and deep dives measuring KPIs, enterprise website and campaign performance for digital marketing groups including Digital Strategy, Content Strategy, UX, Production, Creative, and Account teams.
- Put together insights across site surveys, analytics, A/B testing, and other research methods to tell a cohesive story.
- Communicate analytical results clearly using data visualization and storytelling techniques to various internal and external stakeholders.
- Work closely with the strategy, engineering and data teams to ensure data quality and accessibility.
- Collaborate with account and project teams to drive projects forward and coordinate delivery.
- Recommend process improvements for managing a mix of planned and unplanned, short-term and long-term analytics projects.