Job Details

E-mail Marketing Manager Loc: St. Louis, MO The E-Mail Marketing Manager is responsible for setting the overall Email Marketing Strategy, planning and development of new / improved programs; analytics and reporting; campaign management and sales forecasting; testing and optimization; and acquisition and file management. Reports to the VP of E-Commerce Years Experience: 4-6 Responsibilities: Develops an email marketing roadmap of projects Serve as liaison to Merchandising, Creative, and Email Service Provider to assist in the production of all e-mails and their adherence to brand guidelines and industry best practices Responsible for data hygiene, segmentation, and AB testing of Email templates Manage 1 direct report Similar Roles: Ecommerce Marketing Manager, Email Project Manager