Job Details

SEM/PPC Specialist Location

Phoenix, AZResponsibilities:

• The primary responsibility of the SEM specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by:Managing bids and budgets for Google Adwords and Bing AdCenter accounts using internal bid management toolsManaging Remarketing/Display campaigns in Google Display Network and third party platformsEvaluating the quality of various traffic sources in Google AnalyticsCollaborating with the SEM team to discuss and share results, observations, and new tacticsA/B test ad copyKeyword mining for both negative keywords and new keyword opportunitiesIdentify opportunities for new campaigns and increased SEM spendProvide feedback regarding landing pages and display adsDesired Skills and ExperienceEducation and/or Experience:Bachelors degree or equivalent experienceGoogle Adwords certification requiredBing AdCenter certification recommendedAt least one year managing PPC campaigns, preferably in an agency environment Skills/Knowledge and Ability:Google Adwords EditorBing Ads EditorMicrosoft OfficeKnowledge of SEO best practices a plusHTML skills a plus