Kloudhire

VP Marketing and E-Commerce loc:Jacksonville, Fl

VP Marketing and E-Commerce loc:Jacksonville, Fl

Posted on : 09-08-2023
Job Type : Full Time only
Salary : 100,000 - 200,000

Job Description:

Collaborate with CEO, Product Development and Sales Teams to ensure a consistent message and brand image.
Develop a marketing plan, oversee the execution and evaluate the results across B2B, B2C and retail sales channels.
Oversee the creation, maintenance and publication of a marketing dashboard recapping promotions that summarizes key financial data of marketing campaigns.
Responsible for the overall management, growth and direction of the marketing and E-commerce teams.
Develop marketing content and communication for wholesale (B2B), retail (B2C & Store) across various outlets to amplify our brand and engage consumers.
Partner with other departments (Product Development & Sales) to ensure department initiatives are aligned with business and marketing objectives.
Develop and deliver revenue, sales profitability and budgetary objectives for the B2C E-commerce business and B2B web sales.
Track progress throughout year and correct as needed.Identify website functionality upgrades, evaluate costs and benefits, and ensure executed to plan.
Analyze data to continuously optimize marketing campaigns and boost results.
Work with CEO and Creative Services team to ensure a consistent look, voice and feel among all marketing materials to include sell sheets, catalog, marketing campaigns, trade show communication and all other Client communication both internal and external.
Create strategic partnerships with outside agencies to ensure Client is highly visible and properly positioned in the marketplace.
Desired Skills and ExperienceBachelors degree required preferable in Business, IT, Marketing or Communications.
Equivalent combination of education and/or experience may be substituted.
Minimum of 8 years related experience, with at least 3 years of E-Commerce and 5 years of management.
Knowledge of the retail and wholesale industry is requiredOnline marketing expert experience in building and implementing target strategies in SEM, SEO, Email, Affiliates and Social MediaP&L Management demonstrated track record growing volume, margins and profitability.
Passionate about building brand loyalty for a lifestyle brandStrong work ethic, organizational and time management skillsMust be able to prioritize work with competing deadlines and have the ability to adapt to change.
Proficient in Word, Excel, Outlook, and PowerPointExcellent verbal, written communication and interpersonal skills.
Ability to work independently and as part of a team and willing to take on new tasks.
Collaborative working style and ability to develop/sustain productive work relationships with key employees across all areas and levels of the organization as well as external vendors.
Ability to work in a fast-paced, energetic environment.

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