Digital Marketing Specialist - SEO & Paid Search Loc: Chicago Area

Digital Marketing Specialist - SEO & Paid Search Loc: Chicago Area

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

Responsibilitiesm

  • Would include but not limited to Manage multiple accounts across various businesses including vendor management.
  • Analyze on-site engagement and identify opportunities to improve performance.
  • Develop an SEO roadmap and growth strategy based on customer and competitive insights, brand strategies and E-commerce goals.
  • Work closely with the Marketing Analyst and Marketing Communications Specialist on performance metrics development and tracking.
  • Extract and interpret data from various sources and drive decisions and resource investments based on the data.
  • Identify key elements to enhance performance.
  • Adhere to the brand guidelines and style guides as relevant.
  • At we are ideally looking for individuals who enjoy working as part of a close team, and can deliver excellent customer service and take responsibility for what they do.
  • We are always looking to better ourselves and to recruit individuals who like to innovate and improve processes.
The qualified candidate will have the following:

  • A minimum of 3+ years of SEO and PPC experience.
  • Bachelor of Arts or Science in Marketing, Business, Communications or Engineering related concentration preferred.
  • Highly proficient in best practices and methodology for Search Engine Marketing, Search Engine Optimization and Paid Search advertising as well as working beyond paid media to other SEM disciplines (Earned and owned media, familiarity with community and social media).
  • Highly proficient in Google AdWords, Bing Ads, Analytics Software (e.g., Google Analytics, IBM Digital Analytics) Search Console and Excel.
  • Excellent analytical and communication skills and attention to detail.
  • Working knowledge of MIcrosoft Office.


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