Social Media and Digital Marketing Manager Loc: Calabasas, CA

Social Media and Digital Marketing Manager Loc: Calabasas, CA

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

KEY RESPONSIBILITIES

  • Manage social media marketing campaigns, projects and programs, ensuring strategies align with business goals.
  • Develop timely and relevant concepts and messages that can be cross-utilized across all social channels.
  • Implement programs and campaigns to generate leads, traffic and social media engagement.
  • Develop targeted keyword campaigns that encompass websites/landing pages, social media posts, and search/social PPC ad campaigns.
  • Work with VP of Marketing and Compliance Department to ensure compliance with all social engagement posts.
  • Continually test and optimize marketing program variables to improve performance and results.
  • Create accurate reporting and analysis on marketing progress and performance.
  • Assist with event preparation and management for trainings, office meetings, tradeshows, seminars, etc.
  • Assist with event promotion including internal and external email announcements/invitations, landing pages, video campaigns, etc.
  • Manage on-demand marketing requests as needed with fast turnaround time.
  • Adhere to brand guidelines to ensure quality, accuracy and consistency.
  • Other duties as assigned.
JOB REQUIREMENTS
  • Bachelors degree in Marketing, Communications, Journalism, Advertising or related field.
  • At least 3 years prior experience with social media marketing in a real world environment.
  • Strong knowledge of digital social marketing strategies, platforms, channels, methodologies and tools.
  • Ability to see the big picture strategy while implementing programs at a granular level.
  • Excellent interpersonal and communication skills.
  • Strong writing and editing skills.
  • Ability to track, analyze and report on metrics and refine execution as needed.
  • Thrive in a fast-paced and constantly evolving environment and able to adapt quickly to changing priorities, strategies and deadlines.
  • Ability to work fast under pressure, meet deadlines, and prioritize tasks effectively.
  • Must be well organized with strong attention to detail.
  • Self-motivated with a sense of personal accountability.
  • Excellent Microsoft Office Skills (Word, Outlook, PowerPoint and Excel).
  • Knowledge of the mortgage/finance/real estate industry is a plus.


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