SEO Manager LOC:New York,

SEO Manager LOC:New York,

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

ESSENTIAL FUNCTIONS:

  • Translate clients business goals and marketing objectives into successful search engine optimization strategies
  • Lead technical site analysis, competitive analysis, and content strategy
  • Working knowledge of HTML, CSS and JavaScript for diagnosis, technical troubleshooting and some simple front end development
  • Plan site structure, oversee link outreach, and proofread copywriting
  • Develop ongoing client dashboards and reports that yield qualitative and quantitative trends
  • Establish and maintain project management processes to manage multiple SEO projects at once
  • Work with cross-functional departments to develop and track all details of SEO initiatives
  • Collaborate with paid search to feed SEO findings into broader online and offline media strategy
  • Manage senior analysts and help analysts grow into the next level of their career
  • Share new developments within the team and thereby enable superior service to our clients
  • Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback
  • Ensure direct reports have received access to and training on research and reporting platforms to excel in their roles
  • Support and drive corporate culture initiatives
Education/Certifications:

  • Bachelors Degree or equivalent experience
Work Experience:

  • 4+ years of digital marketing experience with an emphasis on SEO

QUALIFICATIONS:

Preferred or Required Skills:

  • Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred
  • Solid grasp of how search engines work as well as core SEO and SEM tenets
  • Basic knowledge of website design and development
  • Understanding of the strengths of SEO platforms (e.g. BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g. Google Analytics, Adobe SiteCatalyst, Webtrends)Instead
  • Ability to effectively communicate with clients, particularly in the area of explaining technical concepts to those in non-technical roles
  • Ability to manage and prioritize multiple projects and tasks simultaneously
  • Proficient in MS Office and project management tools (Outlook, Excel, PowerPoint, Project)
  • Bachelors Degree or equivalent experience
  • Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word
  • Past background with financial clients a plus


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