Search Engine Marketing (SEO/SEM) Specialist LOC:Burlington, Massachusetts

Search Engine Marketing (SEO/SEM) Specialist LOC:Burlington, Massachusetts

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with editorial and marketing teams to drive SEO in content creation and content programming and to ensure SEO best practices are properly implemented
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Setup and manage Google Adwords Search, Display, Remarketing campaigns, along with other paid Search and Remarketing platforms including Bing to generate conversions and improved ROI.
  • Experience with Google Adwords and Remarketing is required.
  • Experience working with Wordpress, and other CMS systems, such as Kentico, is required
  • Performing SEO updates include optimizing title tags, meta-tags, creating uploading and submitting sitemaps, adding or editing alt tags, editing file names and editing URLs, etc
Requirements

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, SEMRush, WebTrends) and with bid management tools
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Design experience in ad creation is desirable
  • Excellent written and verbal communication skills
  • BS degree in a quantitative field
  • 5+ Years of marketing experience in a B2B technology company.


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