PAID SEARCH MANAGER, SEM Specialist Loc: Boston, MA

PAID SEARCH MANAGER, SEM Specialist Loc: Boston, MA

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

Responsibilities:

  • Manage the day-to-day search marketing activities across multiple search engines (Google, Bing/Yahoo) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
  • Compile and interpret search campaign data into actionable insights for agency and client teams.
  • Conduct key campaign activities including keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns.
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
  • Act as an agency expert in the search engine marketing channel.
  • Stay abreast of new technologies in the search and digital media and marketing space.
  • Understand consumer motivations and mindset in the online environment and translate into successful digital marketing strategies.
  • Work with the media planning team to create integrated media campaigns leveraging paid search and digital tactics.
  • Develop device-specific strategies to meet the growing needs of mobile and tablet users compared to desktop and laptop.
  • Conduct competitive research and estimates for new business or campaign growth opportunities.
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the agency and client teams.
  • Manage the training and development of the Paid Search Assistant including workload management, search technical training and assist with goal development and delivering open and honest feedback on a regular basis
  • Leads by example by living Core Values and by having Humbition (the subtle blend of Humility & Ambition The more I know, the more I know there is to know which fuels curiosity and motivates me to figure it outâ?

Qualifications:

  • 2-4 years experience managing or working with paid search advertising.
  • Deep knowledge of top Search Engine platforms and third party tools (Preferred knowledge with; Marin, Excel (especially with pivot tables), competitive tools like SpyFu, creative testing/optimization platforms like Boost Media).
  • Possess a working knowledge of (Google) Analytics, conversion tracking, cross-channel attribution and the interplay of PPC/SEO.
  • Experience with Facebook and Twitter advertising a plus.
  • High level of attention to detail.
  • Passion for advertising, especially digital advertising; keeps up with latest industry news and trends and can demonstrate knowledge and interest in digital media and/or advertising.
  • Fluency in Microsoft Office programs especially Excel, Word, and PowerPoint.
  • Google, Microsoft qualifications a plus.
  • Strong project management skills and ability to manage multiple tasks/projects at once with deadlines.
  • Experience managing, training and supervising an assistant
  • Excellent communication skills both written and verbal; ability to understand and translate data into actionable insight and narrative.
  • Strong presentation skills.
  • Experience with client and/or internal interfacing comfortable explaining campaign performance, strategies and recommendations to team members or external parties in person and over the phone
  • Experiences buying, executing and managing search campaigns involving non-brand and brand, multiple conversion events or micro-conversions.
  • Experience with call tracking (Dialog Tech) is a plus
  • Entrepreneurial attitude; high levels of integrity, autonomy, and self-motivation.


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