Job Details

Responsibilities:

• Manage the day-to-day search marketing activities across multiple search engines (Google, Bing/Yahoo) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
  
• Compile and interpret search campaign data into actionable insights for agency and client teams.
  
• Conduct key campaign activities including keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of web site performance metrics, and optimization of campaigns.
  
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc.
  
• Act as an agency expert in the search engine marketing channel.
  
• Stay abreast of new technologies in the search and digital media and marketing space.
  
• Understand consumer motivations and mindset in the online environment and translate into successful digital marketing strategies.
  
• Work with the media planning team to create integrated media campaigns leveraging paid search and digital tactics.
  
• Develop device-specific strategies to meet the growing needs of mobile and tablet users compared to desktop and laptop.
  
• Conduct competitive research and estimates for new business or campaign growth opportunities.
  
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the agency and client teams.
  
• Manage the training and development of the Paid Search Assistant including workload management, search technical training and assist with goal development and delivering open and honest feedback on a regular basis
  
• Leads by example by living Core Values and by having Humbition (the subtle blend of Humility & Ambition The more I know, the more I know there is to know which fuels curiosity and motivates me to figure it outâ?
  

Qualifications:

• 2-4 years experience managing or working with paid search advertising.
  
• Deep knowledge of top Search Engine platforms and third party tools (Preferred knowledge with; Marin, Excel (especially with pivot tables), competitive tools like SpyFu, creative testing/optimization platforms like Boost Media).
  
• Possess a working knowledge of (Google) Analytics, conversion tracking, cross-channel attribution and the interplay of PPC/SEO.
  
• Experience with Facebook and Twitter advertising a plus.
  
• High level of attention to detail.
  
• Passion for advertising, especially digital advertising; keeps up with latest industry news and trends and can demonstrate knowledge and interest in digital media and/or advertising.
  
• Fluency in Microsoft Office programs especially Excel, Word, and PowerPoint.
  
• Google, Microsoft qualifications a plus.
  
• Strong project management skills and ability to manage multiple tasks/projects at once with deadlines.
  
• Experience managing, training and supervising an assistant
  
• Excellent communication skills both written and verbal; ability to understand and translate data into actionable insight and narrative.
  
• Strong presentation skills.
• Experience with client and/or internal interfacing comfortable explaining campaign performance, strategies and recommendations to team members or external parties in person and over the phone
  
• Experiences buying, executing and managing search campaigns involving non-brand and brand, multiple conversion events or micro-conversions.
• Experience with call tracking (Dialog Tech) is a plus
  
• Entrepreneurial attitude; high levels of integrity, autonomy, and self-motivation.