SEO Specialist LOC;Westford, MA

SEO Specialist LOC;Westford, MA

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

General Responsibilities :

  • Design and execute short and long term SEO plans
  • Content development support integrated marketing campaign development and execution of blog posts, articles, newsletters, social media content, and other communication materials.
  • Monitor industry trends and changes in SEO to help identify necessary updates and new opportunities
  • Review and audit site to drive changes that comply with SEO best practices
  • Identify and remove obstacles which impede search engines\' ability to find our content
  • Define and manage business requirements, related documentation and deliverables
  • Track usage and sales metrics, and achievement of KPI\'s against program goals
  • Execute web marketing strategies that are tied to business goals to drive success of e-commerce revenue and brand awareness.
  • Analyze technical aspects of the website and work closely with the development team to implement feasible solutions

Qualifications :

  • 4+ years?? experience managing enterprise-level SEO campaigns
  • Good understanding of technical aspects of Search Engine Optimization including XML sitemaps, schema.org markup, meta tags, HTML device specific optimization
  • Overall knowledge of online media and web disciplines including content development, design, user experience, conversion optimization
  • Strong analytical skills and experience in working with numbers
  • Advanced knowledge of MS Excel, familiarity with basics of statistical analysis preferred
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Experience with Google Search Console, Google Analytics, WordPress.
  • Good knowledge of Social media marketing including YouTube, Facebook, online forums and more
  • Automotive knowledge is a plus


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