Job Details

General Responsibilities :

• Design and execute short and long term SEO plans
  
• Content development support integrated marketing campaign development and execution of blog posts, articles, newsletters, social media content, and other communication materials.
  
• Monitor industry trends and changes in SEO to help identify necessary updates and new opportunities
  
• Review and audit site to drive changes that comply with SEO best practices
  
• Identify and remove obstacles which impede search engines\' ability to find our content
  
• Define and manage business requirements, related documentation and deliverables
  
• Track usage and sales metrics, and achievement of KPI\'s against program goals
  
• Execute web marketing strategies that are tied to business goals to drive success of e-commerce revenue and brand awareness.
  
• Analyze technical aspects of the website and work closely with the development team to implement feasible solutions
  

Qualifications :

• 4+ years?? experience managing enterprise-level SEO campaigns
  
• Good understanding of technical aspects of Search Engine Optimization including XML sitemaps, schema.org markup, meta tags, HTML device specific optimization
  
• Overall knowledge of online media and web disciplines including content development, design, user experience, conversion optimization
  
• Strong analytical skills and experience in working with numbers
  
• Advanced knowledge of MS Excel, familiarity with basics of statistical analysis preferred
  
• Excellent written and verbal communication skills
  
• Strong attention to detail
  
• Experience with Google Search Console, Google Analytics, WordPress.
  
• Good knowledge of Social media marketing including YouTube, Facebook, online forums and more
  
• Automotive knowledge is a plus