Job Details

• The ideal candidate should also be comfortable in an agency role with strong written and verbal communication skills.
• This individual will be required to present strategic SEO implementation plans and reports to our clients via conference calls or in person.
• Candidate must be posses organizational and time management skills as they will be responsible for the oversight of several advanced SEO campaigns.
  

Essential Functions

• Oversees the strategy and performance of all agency search engine optimization campaigns.
  
• Provides internal reports on department campaign performance to Agency Director.
  
• Works with the Agency Director to implement new strategies, and improve current processes.
  
• Acts as a go-to SEO resource for agency sales, staff and clients.
  
• Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
  
• Provides monthly/weekly updates to agency clients and partners regarding performance of SEO campaigns and communicates regularly to discuss metrics and trends.
  
• Performs campaign stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
  
• Performs in depth keyword research and strategic analysis.
  
• Performs competitive keyword and strategic analysis.
  
• Recommends website design content and layout suggestions for better user experience and lead conversion.
  
• Implements goal tracking systems.
  
• Monitors and implements new and emerging trends in SEO.
  
• Recommends changes in methods to increase traffic to websites.
  
• Contributes to the company SEO blog.
  
• Performs other related duties as assigned.
  

Education/Experience

A BA/BS Degree preferred. This position requires a minimum of three years experience with advanced Search Engine Optimization and analytics. Candidate must have strong verbal and written communication skills.

Knowledge/Skills

• The incumbent/candidate must have a detailed work ethic, be highly motivated, well organized and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees.
• Candidate must have solid time management and written/oral communication skills. Computer skills are required for this position. Mastery of MS Excel, Word, PowerPoint, Photoshop, needed.
• A strong understanding of HTML, CSS, Javascript, server side data and PHP is preferred but not required.
• Knowledge and experience with Google Adwords and Microsoft Ad Center is preferred but not required.
• Organizational skills and ability to manage multiple simultaneous projects and resources are required.
  

About Us

• Hearst DMS (Digital Marketing Services) is a 700-person team focused on expanding Hearst Newspapers digital advertising operation into the local business community.
• We are sales people, marketers, artists, optimizers, technologists, product managers, and more, who share a common ambition to better local businesses and ourselves through hard work and passion for the products we deliver as a team.
  

Careers That Grow

• We are proud to offer a workplace that propels your career forward.
• We know the importance of attracting and retaining great talent so we strive to continually nurture the growth of our employees.
• Here you\'ll have opportunities to learn from the best and the brightest, explore your professional interests, and take part in specialized training sessions that take your skills to the next level.