Digital Marketing Manager, User Retention and Subscription Loc: Kansas City, MO

Digital Marketing Manager, User Retention and Subscription Loc: Kansas City, MO

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

Essential Responsibilities

  • Lead segmentation, journeys, and touchpoint strategies designed to drive user engagement and long-term relationships
  • Work in concert with Audience Acquisition Manager to convert top of funnel leads into Registered Users and Subscribers
  • Merchandise and promote online store for maximum sales potential
  • Offer development
  • Rigorous testing of offers and messaging to achieve business goals
  • Manage creation and implementation of effective digital marketing campaigns
  • Develop content/creative strategy and campaign creative briefs
  • Manage development of creative assets
  • Planning and implementation of targeted media plans focused onsite, email and social
  • Performance reporting
  • Develop performance dashboard that ladders up to Marketing Objectives including implications for future projects
  • Input into the development overall Corporate Data Strategy
  • Contribute to overall Digital Marketing strategy development
  • Manage dedicated Coordinator
  • Oversee any contractors, agencies or other third party vendor relationships brought in to work on projects related to the lines of business associated with this position

Essential Skills

  • Interest in entertainment industry; desire to work in a highly creative environment
  • Entrepreneurial spirit with a passion for driving performance and growth
  • Demonstrated subject matter expertise in email marketing and retention
  • Demonstrated experience in developing and managing customer churn
  • Strong copywriting and editing skills, ability to convey benefits of offer in a clear, compelling manner
  • A/B offer and message testing experience
  • Experience writing query strings for non â?? relational databases a plus
  • Self-starter, self-directed, ability to work independently and achieve objectives within expected time lines.
  • Ability to work within a dynamic environment across multiple concurrent projects
  • Excellent verbal and written business communication skills; communicates proactively, clearly and concisely.
  • Persuasive presentation skills; ability to effectively translate and articulate data into actionable insights
  • Demonstrated ability to work effectively across different functions and areas and with all levels of employees and management.

Minimum Qualifications

  • Bachelor's degree in Journalism, Marketing, Digital Media or a related field
  • 7+ years relevant business experience
  • Proven track record of continuous improvement around customer growth and retention
  • Strong email/marketing automation skillset (Direct experience with Silverpop platform a plus)
  • Proficient in Word, Power Point, Excel, Outlook, basic HTML and Photoshop skills


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