Job Details

Responsibilities

Process Optimization:

• Identify and optimize gaps in ongoing processes that may lead to suboptimal channel deployment and execution.
• Develop, manage and measure a portfolio of experiments / discoveries to optimize the strategy
  
• Testing, Iteration, and Analysis to optimize conversion levers: Develop and Optimize content and messaging to be used in the conversion process, leveraging internal and external resources as needed.
• Strategically leverage content for consumer engagement and conversion growth
  
• Collaboration: Partner with the cross functional groups and channel owners to co-create new strategies to grow enrollment
  
• Effective Influencing: Partner with product, engineering, and analytics teams to drive consensus to rollout the best solution and new strategies
  

Presentation: When required, presenting solutions to pressing problems in front of senior stakeholders

Minimum Requirements

• Digital: 2+ years of digital marketing experience
  
• Quantitative mindset: 2+ Years of data driven experience preferably in online direct marketing space
  
• Passion for Customer Experience and Process improvements: Preferably in a B2C businesses strongly preferred
  
• Entrepreneurial: Comfort with Fast paced and goal oriented environment
  
• Bachelors in relevant discipline
  

Preferred Requirements

• Experience working within regulated industries such as services is a plus