Job Details

PRIMARY DUTIES AND RESPONSIBILITIES:

• Effectively lead and manage a variety of marketing projects (especially SEM and SEO) from initiation to implementation and measure performance across channels and business units.
  
• Evaluate emerging SEM technologies and provide thought leadership and perspective for adoption where appropriate.
  
• Implement and measure content level audit recommendations, regulatory changes and business updates via CMS: (blog articles, body copy, navigation changes, etc.)
  
• Implement technical SEO audit recommendations and updates (eg; title tags, meta, H tags, Alt Tags).
  
• Project management of e-commerce responsive design website projects (timelines, budgets, scopes)
  
• Ongoing management and oversight of digital marketing budgets and billing
  
• Oversight and management of PPC and SEO campaigns for two e-commerce websites alongside digital agency partners
  
• Communicate, monitor and measure performance of digital agency partners.
  
• Prepare project briefings, conduct 3rd party and competitive research, lead discussions with internal departments and help analyze program results.
  
• Partner with multiple internal departments and external vendors to support product launches, site releases, and prospecting efforts through site content and functionality and digital marketing tatics.
  
• Identify, collect and disseminate competitive intelligence.
  
• Develop, implement and support e-mail marketing channel efforts
  
• Continuously identify SEO opportunities for several websites
  
• Develop and maintain a keen understanding of internal e-commerce, technical and SEO capabilities and work to identify, problem solve and support appropriate efficiencies
  
• Act as the primary liaison between internal IT and development team, internal marketing team and SEM agencies to effectively and efficiently identify, prioritize and implement optimal technical SEO and PPC functionality
  
• Lead and support software implementation changes from an SEO perspective to identify possible technical and/or UX implications
  
• UAT Testing related to site releases impacting SEO performance, paid search implications, UX and e-commerce website functionality
  
• Review and provide both SEO and industry-related feedback of content development to agency partners ensuring accurate and efficient online content.
  
• Support and accurately measure and optimize affiliate lead generation tactics
  
• Landing Page management and oversight
  
• All channel attribution measurement, accuracy, optimization, reporting and performance
  

SKILLS, EXPERIENCE AND EDUCATIONAL REQUIREMENTS

• 2+ years working in digital marketing
  
• 2 -?? 5 years of experience in a corporate marketing department or the account management department of an advertising agency or digital team
  
• Bachelorâ??s degree in marketing or a related field
  
• Mindset to think both strategically and analytically about projects and tasks; identify challenges, work to accomplish defined objectives, contribute to planning an effective strategy, manage and execute the required marketing tactics against the strategy.
  
• Excellent project management skills (deadline driven, organization, attention to detail).
  
• Problem solver, self-motivated.
  
• Have a mindset to be a creative problem solver and a creative thinker.
  
• Strong project manager with the ability to multi-task and proactively manage projects of varying types and sizes to meet the defined objectives and strategies, on time and on budget.
  
• Communicate professionally and in strategically grounded manner.
  
• Excellent and uncompromising attention to detail
  
• Willing and able to support various digital marketing channels outside of SEM tactics for comprehensive e-commerce support
  
• Demonstrate a strong desire to learn and grow
  
• Demonstrate a positive attitude and adaptability traits
  
• Ability to work collaboratively on a team, yet be comfortable running a project or task independently.
  
• Ability to absorb technical optimization direction from agency partners or internal tools
  
• Experience utilizing a content management system
  
• E-commerce website development comprehension (sitemaps, architecture, wireframes, etc.)
  
• Exposure and comprehension of PPC campaigns and their overlap with SEO initiatives
  
• Working knowledge of site ranking strategies and the impact of algorithms on organic search
  
• Understanding of technical website attributes (HTML tags, javascript, differentiating code IT implementations and CMS implementations)
  
• SEO campaigns (content, link building, technical optimizations)
  
• Exposure and familiarity of various tool functionality:
  
• Google Analytics set-up, tracking and reporting
  
• Google Search Console
  
• Google AdWords
  
• Google Tag Manager
  
• Bing ads
  
• MOZ / MOZ Local
  
• Experience working inside or with a digital marketing agency as a partner
  
• Ability to review and provide appropriate feedback on digital creative design from a business and SEM perspective
  

EXPERIENCE WITH A COMBINATION OF THE FOLLOWING A PLUS, BUT NOT REQUIRED:

• Our ideal candidate has exposure and a passion for digital marketing best practices and a willingness to take on new challenges. In addition, a background in any of the following disciplines/ categories would be a strong plus for a candidate in this role:
  
• Financial services category experience
  
• Developing marketing materials in a heavily regulated category
  
• Experience in preparing and leading small internal results-related presentations
  
• E-commerce marketing experience
  
• Familiarity with various SEM conversion tracking tools (Doubleclick, Floodlight, SEMRush EOE