Email Marketing Specialist Location:Appleton, WI

Email Marketing Specialist Location:Appleton, WI

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

Role:Email Marketing Specialist
Location:Appleton, WI
Summary of essential job functions
  • Design and create email campaigns
  • Analyze campaign performance and suggest improvements as needed
  • Ensure proper campaign tagging
  • Ensure mobile-friendly email templates
  • Maintain email templates for consistency in look, feel and branding
  • Help to maintain proper email scheduling, user guides and standards of work
  • Report on email metrics as needed
  • Ensure emails follow industry policies and best practices for layout and subject line
  • Ensure proper testing for all devices
  • Perform A/B testing where appropriate
  • Assist with management of lists and audience segments
Minimum requirements
  • Proven work experience in a Digital environment
  • Proven design skills
  • Exceptional communication and copy writing skills (both written and verbal)
  • In-depth HTML and content management system experience
  • Analytical and process oriented
  • Experience with marketing automation software Positive, self-motivated, with a desire to constantly search out ways of improving process and project effectiveness Knowledge of SEO/SEM and Google Analytics
  • Understanding of email list management and audience segmentation
  • CRM experience a plus
Knowledge/Skills required
  • 3+ years of experience in email and digital marketing
  • Bachelor??s Degree in a related field
  • Ability to multi-task and manage multiple priorities in a fast-paced, deadline driven environment
  • Strong attention to detail



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