SEO/SEM Lead Generation Specialist Loc : Houston, TX

SEO/SEM Lead Generation Specialist Loc : Houston, TX

  • Posted on : 09-08-2023
  • Job Type : Full Time only
  • Salary : 100,000 - 200,000

Job Description:

Job Description

The lead generation specialist is accountable for lead generation and continuously working to meet desired ROI goals from organic SEO and PPC ads.

Duties & Responsibilities

Content Creation : Create strategic marketing offers and brand content in all formats (websites, blogs, emails, ads, campaign concepts, etc).

PPC Account Management: Manage and optimize existing PPC campaign components including, but not limited to?? Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.

Data Analysis : Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Reporting: Track, report, and analyze website analytics and PPC initiatives and campaigns.

Industry & Competitor Research : Research industry trends and analyze competitor data to uncover gaps in clients?? online presences and transform research into actionable marketing plans

Data Analysis : Track and understand key digital marketing metrics, analyze campaign performance, and optimize based on insights to increase conversions.

Qualifications & Requirements

  • Bachelor??s degree in marketing or related field
  • Google Partner Certifications
  • Strong computer skills with high level of experience with Adobe Suite and MS Office
  • Understanding of word press, JavaScript, CSS, HTML, tracking pixels, etc.
  • Experience with the following tools (or the ability quickly to learn them): Screaming frog, SEM Rush, Raven Tools, Google (and Bing) Webmaster Tools, Moz, Majestic, etc.
  • Expertise with Google Analytics and Google Tag Manager
  • Salesforce experience a plus
  • Outstanding written and verbal communications


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