Job Details

Grow organic search traffic, and Associated Revenue

• Provide ongoing keyword research for search engine optimization and provide to cross-functional teams including Marketing, Merchandising and Site Operations.
  
• Support the Content Team with keyword trend data used in the content strategy for the Vita Vibes blog and promote SEO best practices
  
• Utilize internal tools to provide on-page optimizations of category pages and create internal linking strategy
  
• Create effective external linking strategies
  
• Provide reporting and analytics reports on performance as well as uncovering potential issues
  
• Be the SEO evangelist for
  
• Support the Site Operations team with ad hoc requests and projects
  

YOUR PROFILE :

• 2+ years of hands-on SEO and content marketing experience
  
• Proven knowledge of various disciplines of SEO and ranking factors
  
• Bachelors degree in Marketing, Public Relations or related Communications field
  
• Experience creating or optimizing marketing content
  
• Familiarity with Google and Bing Webmaster Tools and Google Analytics.
• Adobe Analytics and Conductor experience is a plus
  
• Demonstrated ability to present actionable information to business stakeholders
  
• Exceptional written and verbal communication/presentation skills required
  
• Ability to identify opportunities and act on them is required (self-starter)
  
• Ability to prioritize projects with minimal supervision; must be impeccably organized
  
• Expertise in Excel