Job Details

Location:Pleasanton, CA

Managers Notes:

• Nice to have if candidate has any food or nutritional experience in their background.

• The Manager, CRM & Engagement Tools will develop and manage Customer Relationship Management (CRM), email and retargeting campaigns from strategy and content building to managing results.
• This person will also lead the strategy across all digital touchpoints.
• We are looking for an exceptional digital leader who is strategic, creative, analytical, inspirational and uniquely innovative with a take ownership mindset.

• Create, manage and execute comprehensive, targeted CRM, email, and retargeting campaign strategies
• Collaborate with Shaklee marketing teams around the globe to lead strategy and produce a best-in-class
• CRM content library that helps grow Shaklees businessManage and execute a strategic roadmap to create world-class experiences across all digital touchpoints
• Take ownership and personal responsibility for the success of CRM/digital effortsChampion a test, learn, iterate cultureTake a CRM approach to helping
• Distributors engage with customers, by using data to identify appropriate communication tactics
• Drive accountability for results by directing business review meetings, establishing KPIs and closely track and drive strategic decisions to positively impact KPIs
• Provide insights, analysis and suggest appropriate changes based on quantitative results and feedback
• Partner with stakeholders across marketing, sales, IT, finance and external agencies to deliver against the responsibilities above

• 8+ years experience in digital marketing role (CRM inclusion) with track record of successfully developing and implementing campaigns that drive results
• Expert knowledge of digital systemsPassion for utilizing technology to make peoples lives easier
• Ability to work with a diverse set of internal and external stakeholders, solicit and synthesize feedback, and make recommendations on the best path forward
• Strong analytical skills with an ability to use data to drive actions, both for broader strategic planning and for use by Distributors in driving better customer engagement
• Must have exceptional results orientation with a high degree of personal initiative and leadership in a lower resource environment
• Must be skilled in analysis and problem solving and have excellent project and financial management skills
• A self-starter with ideas to grow the business and initiative to take charge and deliver
• Experience in direct selling and network marketing channels is highly desired
• Excellent interpersonal skills and a positive attitude.
• BA/BS/Bachelors degree, MBA preferred.