Job Details

Education & Technical Experience Requirements:

• Bachelors degree or equivalent work experience plus 3-5 years of experience designing, developing and managing content for business to business or consumer focused websites, social media and intranet sites and implementing SEO tactics to increase website traffic.
  
• Experience with all aspects of email/digital marketing including but not limited to creative development, database management, and campaign performance reporting. Experience working with email service provider such as Mail Chimp, Lyris or Constant Contact.
  
• Wire frame/layout for website and digital tools.
  
• Proficiency in WordPress, Adobe Creative Suite, MS Office, HTML, Javascript, SQL Server or similar environments.
  
• Working knowledge of web publishing tools required. Experience with expression engine CMS, JQuery and/or PHP will be considered a plus.
  

Skills Needed:

• Strong graphic design and layout skills with proficiency in Adobe Creative Suite or similar program.
  
• Thorough understanding of differences in design specifications for a variety of user interfaces including personal computers, tablets and other mobile devices.
  
• Exceptional computer and website development and maintenance skills.
  
• Good communication skills with ability to assess user feedback and troubleshoot issues as they arise.
  
• Sense of urgency and strong problem solving skills with a commitment to continuous quality improvement.
  
• Exceptional attention to detail with ability to develop and execute tactical implementation plans.
  
• Strong interpersonal skills with ability to work cross-functionally and lead others to successful project completion.
  
• Ability to quickly learn industry and gain a solid understanding of key competitors, trends and activities that may affect our business.
  
• Ability to recognize and address the needs of end users and other key stakeholders through the implementation of effective, targeted marketing communications.
  
• Strong organizational skills with ability to manage multiple projects and effectively establish priorities for self and others.
  
• Open minded to input from others and willing to readily accept ideas from many different sources.
  

Essential Job Functions:

• Work with marketing management to develop and implement a digital marketing strategy focused on the promotion of our products and improved communications to our associates, customers and end users.
  
• Attend meetings and lead cross-functional teams as required to ensure support from all aspects of the business when developing campaigns and sites, or modifying existing sites.
  
• Conduct training for customer service, field sales and other associates as required prior to the introduction of new digital materials or campaigns.
  
• Provide graphic design backup for the Marketing Services Specialist role during peak periods.
  
• Monitor daily activity on the companys social media sites and collaborate with management as required to provide accurate, timely feedback and responses.
  
• Develop and implement a monthly social media calendar to identify messages and content to be shared on the companys social media pages, adding additional content as items of interest or market news occurs.
  
• Continuously monitor new developments in digital marketing and social media and proactively make recommendations to marketing management for implementation of new programs.
  
• Assume responsibility for the development and implementation of all content for web and intranet sites, ensuring they are easy to navigate and address the needs of the organization and its customers.
  
• Work closely with the marketing team on the design, development and implementation of micro-sites and landing pages required to support product introductions or other promotional activities.
  
• Provide technical support for the companys website, intranet and social media pages, troubleshooting issues as they arise and responding promptly to requests for assistance.
  
• Maintaining accurate, up-to-date log of all activities and requests and provide summary report for management team as requested.
  
• Act as brand champion and maintain uniformity of look, feel and function for all web-based initiatives across typical platforms and browsers.
  
• Assist in the development and implementation of customizable marketing materials including videos, e-marketing programs and promotions.
  
• Ensure that tracking programs such as Google Analytics and Google Custom Site Search are properly maintained and deployed. Provide monthly reporting on key web metrics as defined by marketing management.
  
• Develop content for e-Card campaigns and test personalization/customization options to ensure smooth implementation and execution of each campaign.
  
• Keep up with changing technical standards in areas such as HTML (hypertext markup language), HTTP (hyper-text transfer protocol), and XML (extensible markup language) that affect the workings of the web site.