Marketing Automation Manager
Alameda, CA (Hybird)
Job Description:
Are you a data-driven marketer with a knack for automating processes that drive growth? We're looking for a talented Marketing Automation Manager to take the lead in optimizing our marketing campaigns, elevating customer engagement, and increasing ROI through powerful automation strategies.
In this role, you will be responsible for designing, implementing, and optimizing automated marketing workflows across multiple channels. You’ll collaborate with cross-functional teams to create seamless campaigns that nurture leads, increase conversions, and enhance customer experiences. Your expertise in automation tools like HubSpot, Marketo, or Pardot will play a crucial role in streamlining operations and scaling our marketing efforts.
Key Responsibilities:
- Develop and execute multi-channel marketing automation strategies.
- Manage and optimize lead nurturing workflows to drive engagement and conversion.
- Analyze campaign performance, create reports, and use insights to refine strategies.
- Collaborate with content, sales, and product teams to align automation with business goals.
- Continuously test, optimize, and improve email sequences, landing pages, and lead scoring models.
If you’re a strategic thinker who thrives on creating efficiency and driving results, this is the perfect opportunity to shape the future of our marketing efforts. Join us and make an impact with your expertise in marketing automation!
Key Skills:
- Familiarity with IBM technology, Data Science, AI, and Open Source tools like Python Knowledge of Adobe Captivate, Camtasia, and/or Adapt