SEO Marketing Specialist Loc: Carlsbad, CA
100,000 - 200,000
Job Description:
SEO Marketing Specialist
Loc: Carlsbad, CA
Loc: Carlsbad, CA
- Create and execute strategies for driving organic growth including but not limited to site content and link-building, authority building, blogging, and posting Determine search volume and relative competition/difficulty score for target keywords as well as search trends for those keywords
- Guide the optimization of the corporate website for target keyword rankings and stickiness Identify and leverage new SEO trends, behaviors and technologies to optimize efforts and drive channel growth
- Ensure SEO strategy aligns with and is consistent with PR, offline marketing, and indirect strategies
- Manage day-to-day execution of SEO strategies Through a combination of internal and outside resources, develop and manage original and contributed content including blogs, articles, whitepapers, videos, and eBooks.
- Write engaging content based on keyword research and relevant, interesting topics Provide ongoing support, reporting and performance/cost analysis
- Manage the SEO marketing plan including oversight of budgets and performance metrics
- Create and distribute monthly, quarterly, and yearly performance reports Liaise with sales team to ensure they are kept informed of new content and initiatives
- Perform competitor research to evaluate competing keywords, rankings, content strategies, and trends