Digital Marketing Strategy Leverage consumer, business and industry insights plus competitive trends to develop innovative go-to-marketing strategies and programs that directly align with business objectives to drive demand for products/services.
Aid in the development of the online customer experience strategy and roadmap.
Oversee the curation of content that aligns with consumer interests and needs at different stages of the shopping journey by leveraging data across multiple sources.
Own acquisition and retention email marketing initiatives from planning and execution to analysis and optimization.
Create and manage audience segments within DMP for marketing personalization.
Manage day to day with agency partners to provide guidance to drive maximum reach and engagement across all marketing channels at efficient levels plus handle media RFPs and negotiations across traditional and digital channels with outside media companies and within Tribune.
Identify untapped opportunities within existing or by creating new marketing programs using a test and learn approach. Build strategic alliances that help extend reach for applicable products/services.
Network within Tribune to leverage company assets and gain opportunities to increase reach.
Project Management Work closely with creative and production teams to sure efficiencies with campaign pre-planning (aligning creative vision and assets with media plan) as well as campaign execution (timeliness of all asset delivery and ensuring full functionality of all deliverables).
Work with product, analysts and marketing teams to ensure timeliness of new product launches, analysis and performance reports.
Provide project requirements for new marketing initiatives and oversees projects from concept through execution and analysis. Create and manage budgets and billing reconciliation.
Best Practices Maintain expert knowledge on key competitors and stay abreast of new digital strategies, resources, opportunities and techniques.
Works with strategy team and agency partners to adequately measure and optimize campaign performance while also establishing benchmarks and recommending improvements.
Educate ForSaleByOwner team on digital trends and relevant context to performance across digital channels.
QUALIFICATIONS
Bachelors Degree. 7+ years of experience developing and executing marketing launches, digital media planning and programming across all online channels to drive conversion and lead generation, ideally for a consumer focused brand.
Deep understanding of online marketing best practices and industry trends, including display, paid search, email marketing, video, CRM, personalization, analytics and paid social media.
Working knowledge of media math & language such as CPM, CPA, CPC, ROAS, forecasting, etc plus experience working with web and data analytics tools: Google Analytics, Omniture, Tableau, Domo or like tools.
Experience using DoubleClick/Dart adserving technologies and DMPs.
Strong analytical acumen with proven ability to integrate across multiple marketing channels, synthesize data, delivering value-added insights, recommended optimizations and link activity to business results.
