Summary of Key Responsibilities

• Recommend, prioritize and deploy overall digital marketing strategy
  
• Identify emerging opportunities in digital technology and industry trends to deliver marketing and business objectives
  
• Seek and engage with external media agencies as partners in developing the companys digital business platforms build relationships with media partners to develop optimal digital media investments for
  
• Partner with internal cross-functional teams to identify business opportunities and develop brand programs as needed
  
• Manage mobile app program develop and deploy rollout and long-term plans
  
• Oversee Camperos digital marketing agency to execute successful social engagement and moderation including but not limited to Facebook, Twitter, Instagram and Yelp
  
• Participate in brainstorming session with the senior team and key vendors to develop relevant restaurant promotions
  
• Stay in constant communication with Field Marketing Managers to stay abreast of restaurant menus, promotions and holiday activations
  
• Develop digital best practices and training programs; providing on-going guidance to the Field Marketing Managers and franchisees
  
• Develop monthly brand presentations for senior team including analytics and ROI
  
• Educate internal stakeholders about digital media trends and metrics and consults with them on new digital opportunities
  
• Manage digital marketing budget using spends to drive both quantitative and qualitative result
  

Requirements

• 3+ years of digital marketing experience
  
• Bachelors degree in internet marketing, marketing or a related field
  
• Highly creative with experience in identifying target audiences and devising digital campaigns across web, email, social media, display advertising/retargeting, and CRM
  
• Experience with analytics tools and report building
  
• Basic knowledge of HTML and CSS â?? ability to troubleshoot email templates and landing pages
  
• Excellent verbal and written communication skills
  
• Commitment to collaborating with cross-functional teams
  
• Expertise of Microsoft PowerPoint and Excel
  
• Strong proven management skills and ability to multitask