Web Designer Loc:Edmonton, Alberta, CA
100,000 - 200,000
Job Description:
- Primary Development responsiblity for all web-based marketing initiatives including website redesign and development, landing pages, intranet management, and related tasks
- Support email and marketing automation strategy (including marketing emails, lead nurturing programs, lead scoring, web forms, landing pages and associated templates)
- Provide day-to-day management of online advertising campaigns, SEO, market trends and reporting back to the team on campaign performance as per preferred analytic frameworks. (Google Analytics)
- Work alongside Marketing Team to implement content management strategy and liaise with content teams to provide insight to develop, maintain, and optimize quality of channel-specific content
- Provide regular and ad-hoc campaign reporting and analysis of integrated web campaigns and initiatives
- Understand and stay up-to-date with digital media technologies, trends, vendors and best-practices
- Work as part of a marketing team to deliver exemplary digital campaigns for 7 SCM Companies and their related website(s).
- Understand our clients and customers, our ideal web users, to develop insight into the creation of ideal web marketing material
Qualifications
- Strong knowledge and experience working in mobile/cross platform design
- Solid technical ability with XHTML, HTML5, JavaScript, CSS
- Bachelor??s Degree
- 5 + years of experience in online marketing or related discipline(s).
- Comprehensive understanding and experience in UX Design, web design
- Experience with wireframe creation and iterative interface design, both for public facing websites as well as business web applications
- Familiarity with basic IIS administration concepts
- Thorough understanding of SEO techniques and practices and use of web traffic analytic tools
- Experience with administering/managing content management systems (CMS). Experience with Composite CMS a strong asset.