Web Designer Loc:Edmonton, Alberta, CA

100,000 - 200,000

Job Description:

  • Primary Development responsiblity for all web-based marketing initiatives including website redesign and development, landing pages, intranet management, and related tasks
  • Support email and marketing automation strategy (including marketing emails, lead nurturing programs, lead scoring, web forms, landing pages and associated templates)
  • Provide day-to-day management of online advertising campaigns, SEO, market trends and reporting back to the team on campaign performance as per preferred analytic frameworks. (Google Analytics)
  • Work alongside Marketing Team to implement content management strategy and liaise with content teams to provide insight to develop, maintain, and optimize quality of channel-specific content
  • Provide regular and ad-hoc campaign reporting and analysis of integrated web campaigns and initiatives
  • Understand and stay up-to-date with digital media technologies, trends, vendors and best-practices
  • Work as part of a marketing team to deliver exemplary digital campaigns for 7 SCM Companies and their related website(s).
  • Understand our clients and customers, our ideal web users, to develop insight into the creation of ideal web marketing material

Qualifications

  • Strong knowledge and experience working in mobile/cross platform design
  • Solid technical ability with XHTML, HTML5, JavaScript, CSS
  • Bachelor??s Degree
  • 5 + years of experience in online marketing or related discipline(s).
  • Comprehensive understanding and experience in UX Design, web design
  • Experience with wireframe creation and iterative interface design, both for public facing websites as well as business web applications
  • Familiarity with basic IIS administration concepts
  • Thorough understanding of SEO techniques and practices and use of web traffic analytic tools
  • Experience with administering/managing content management systems (CMS). Experience with Composite CMS a strong asset.


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