Responsibilities

• Conduct hands-on modeling/advanced analytics retrieving, compiling, and analyzing large volumes of data from disparate databases into distilled, actionable information needed by the SEO team to develop and implement search strategy.
  
• Demonstrate analytical and quantitative skills and ability to use hard data and metrics to back up assumptions and develop business cases.
  
• Evaluate, analyze, and document content relationships to identify gaps and duplication via web analytics.
  
• Leverage an in-depth understanding of our buyerâ??s journey to develop and optimize SEO traffic.
  
• Measure the success of online marketing efforts, specifically in regard to search marketing campaigns, by analyzing data in Excel/Power Point and communicating recommendations throughout the organization.
  
• Perform ad hoc analysis on event geography, category, seasonality, and customer behavior to influence SEO strategy.
  
• Provide insights on content strategy aligned with short-term and long-term marketing targets
  
• Stay up-to-date with developments and generate new ideas to draw audienceâ??s attention across online marketing. (ie. search, social, blogging)
  
• Utilize analytics and other tools to track the effectiveness of web content for search engine optimization and user engagement.
  
• Proactive to learn and stay up today on SEO industry to provide insight to the SEO team and help developed a SEO corporate culture across department.
  

Requirements

• Bachelor's degree in communications, marketing, information science, or a related field from an accredited institution of higher learning
  
• Experience in content for the web and organic search audience
  
• Experience with analytics (Google Analytics), rank monitoring, and database tools, including the leading SEO software tools.
  
• Qualification in statistics, economics, accounting, math, engineering, market research or other data-driven field.
  
• Some knowledge with technical aspects of search engines.
  
• Familiarity with Google Search Console tools.
  
• Some experience with A/B and/or multivariate testing.
  
• Advanced knowledge of Microsoft Excel, Power Point /Google Sheets and WordPress experience
  
• Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment.
  
• Strong problem solving and issue resolution skills
  
• Outstanding communication, attention to detail, organizational skills and time-management skills
  
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.