Product Marketing Senior Director - Enterprise/SaaS/Cloud loc: San Jose, Ca
100,000 - 200,000
Job Description:
- Creates product and solution content, including competitive a battle cards,a? reflecting value propositions and positioning details for relevant industry verticals in partnership with Product Management and informed by market analysis.
- Enables sales and new product launch efforts by relaying solution content/collateral to field marketing organization.
- Collaborates with field marketing to gain an understanding of target marketing and segmentation activities.
- Creates content targeting industry analysts and provides related support through collaboration with the Industry Analyst Relations function within field marketing organization.
- Oversees the production of technical materials designed to inform and enable professional services implementation teams.
- Through coordination with field marketing, frequently engages in speaking and panelist opportunities at relevant industry, analyst and technical events.
- Gathers feedback from sales, field marketing, partners and PS in order to continually refine solution content.